PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5206 | Decision Analysis | Spring Fall |
3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor ÖZLEM KANGA |
Course Lecturer(s): |
Assoc. Prof. SEROL BULKAN |
Recommended Optional Program Components: | N.A. |
Course Objectives: | The aim of the course is to introduce the graphical models used in decision analysis and to provide a set of systematic tools to help the decision maker in giving a decision. |
The students who have succeeded in this course; - Recognize the graphical models used in decision analysis. - Model a given uncertain situation with Bayes networks. - Compute exact and approximate inferences in Bayes networks. - Model a given uncertain decision problem with influence diagrams. - Make inferences in decision networks. - Compute value of information. |
Expected Utility, Causal and Bayesian networks, Exact inference in Bayesian networks, Approximate inference in Bayesian networks, Learning Bayesian networks, Influence and decision networks, Value of information |
Week | Subject | Related Preparation |
1) | Probability review | |
2) | Expected Utility | |
3) | Causal and Bayesian networks | |
4) | Building Bayesian models | |
5) | Exact inference in Bayesian networks | |
6) | Exact inference in Bayesian networks | |
7) | Approximate inference in Bayesian networks | |
8) | Approximate inference in Bayesian networks | |
9) | Midterm exam | |
10) | Learning Bayesian networks | |
11) | Influence and decision networks | |
12) | Influence and decision networks | |
13) | Value of information | |
14) | Project presentations |
Course Notes / Textbooks: | F.V. Jensen, 2001. Bayesian networks and decision graphs, New York : Springer |
References: | Robert T. Clemen, 1996. Making Hard Decisions: An Introduction to Decision Analysis, 2nd edition, Duxbury Press |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 4 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 10 | 10 |
Project | 1 | 40 | 40 |
Homework Assignments | 4 | 10 | 40 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | 1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
2) | 1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 4) To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
3) | 1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. Learning Competence 1) To be able to recognize national and international, social and cultural dimensions of public relations. Field Specific Competence 1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. Competence to Work Independently and Take Responsibility 1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |