ELECTRICAL AND ELECTRONICS ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM5242 | Service Operations Management | Spring | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BARIŞ SELÇUK |
Recommended Optional Program Components: | N.A. |
Course Objectives: | This course is intended to provide students with in depth knowledge of principles and theory of service operations management. The broad topic of service operations management will be studied from an integrated viewpoint with a focus on customer satisfaction and service delivery. This course will provide students with the concepts and tools necessary to understand the distinctive characteristics of services and provide solutions for important management problems. The topics that are covered in this course include understanding and describing service systems, designing services, managing and improving service quality, and managing demand and supply in service operations. |
The students who have succeeded in this course; I. Define the distinctive characteristics of services. II. Describe a service by using the service package concept. III. Describe a service’s front-stage and backstage activities and illustrate the blue-print of a service. IV. Describe five different quality gaps of service. Identify these gaps in case studies. V. Illustrate the process flow diagram of a service. VI. Identify bottleneck activities, calculate rush order flow times, cycle times and throughput times of a service. VII. Use linear programming to construct DEA models of different service units. Solve the DEA model and identify efficient and inefficient service units. VIII. Find the optimal location of a service facility by using cross-median approach. IX. Find the optimal location of a service facility by using euclidean approach. X. Use Huff retail location model to calculate the market share of a service facility in a competitive environment. XI. Describe the overbooking strategy used in airlines and hotels. Define booking limits and protection levels. XII. Find the optimal booking limits for a reservation system by using theories of optimization and probability. XIII. Describe a queueing system by identifying its queue configuration, queue discipline, arrival pattern, service pattern and capacity. XIV. Describe the psychological aspects of waiting lines. XV. Use queueing theory to calculate the average waiting time per customer, average number of customers in the queue. |
Service definition, service package, characteristics of service, service quality, managing demand and supply in service, service facility location decisions, queuing theory applications in service, data envelopment analysis, revenue management. |
Week | Subject | Related Preparation |
1) | Understanding Services: Introduction to Service Operations Management, Characteristics and Classification of Services, Service Strategies | |
2) | Service Design: Generic Approaches, Service Blueprinting, Service Quality | |
3) | Service Design: Generic Approaches, Service Blueprinting, Service Quality | |
4) | Service Design: Service Processes Improvement, Data Envelopment Analysis | |
5) | Service Design: Data Envelopment Analysis | |
6) | Service Design: Service Facility Location | |
7) | MIDTERM I | |
8) | Managing Service Operations: Managing Capacity and Demand, Yield Management | |
9) | Managing Service Operations: Yield Management | |
10) | Managing Service Operations: Yield Management | |
11) | Quantitative Models for Service Management: Capacity Planning and Queuing Models, Preparation for MIDTERM II Exam | |
12) | MIDTERM II | |
13) | Quantitative Models for Service Management: Capacity Planning and Queuing Models | |
14) | Review | |
15) | Preparation for the final exam | |
16) | FINAL |
Course Notes / Textbooks: | Fitzsimmons, James A. and Mona J. Fitzsimmons, Service Management: Operations, Strategy, Information Technology, 7th Edition, McGraw-Hill, Singapore, 2008. |
References: | Johnston, Robert and Graham Clark, Service Operations Management: Improving Service Delivery, 3rd Edition, Prentice Hall, London, 2008. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 5 | % 15 |
Midterms | 2 | % 50 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 65 | |
PERCENTAGE OF FINAL WORK | % 35 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 12 | 3 | 36 |
Homework Assignments | 5 | 10 | 50 |
Midterms | 2 | 32 | 64 |
Final | 1 | 50 | 50 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Adequate knowledge in mathematics, science and electric-electronic engineering subjects; ability to use theoretical and applied information in these areas to model and solve engineering problems. | |
2) | Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose. | |
3) | Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) | |
4) | Ability to devise, select, and use modern techniques and tools needed for electrical-electronic engineering practice; ability to employ information technologies effectively. | |
5) | Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems. | |
6) | Ability to work efficiently in intra-disciplinary and multi-disciplinary teams; ability to work individually. | |
7) | Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing. | |
8) | Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself. | |
9) | Awareness of professional and ethical responsibility. | |
10) | Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development. | |
11) | Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of engineering solutions. |