PSYCHOLOGY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ENM5242 | Service Operations Management | Spring | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BARIŞ SELÇUK |
Recommended Optional Program Components: | N.A. |
Course Objectives: | This course is intended to provide students with in depth knowledge of principles and theory of service operations management. The broad topic of service operations management will be studied from an integrated viewpoint with a focus on customer satisfaction and service delivery. This course will provide students with the concepts and tools necessary to understand the distinctive characteristics of services and provide solutions for important management problems. The topics that are covered in this course include understanding and describing service systems, designing services, managing and improving service quality, and managing demand and supply in service operations. |
The students who have succeeded in this course; I. Define the distinctive characteristics of services. II. Describe a service by using the service package concept. III. Describe a service’s front-stage and backstage activities and illustrate the blue-print of a service. IV. Describe five different quality gaps of service. Identify these gaps in case studies. V. Illustrate the process flow diagram of a service. VI. Identify bottleneck activities, calculate rush order flow times, cycle times and throughput times of a service. VII. Use linear programming to construct DEA models of different service units. Solve the DEA model and identify efficient and inefficient service units. VIII. Find the optimal location of a service facility by using cross-median approach. IX. Find the optimal location of a service facility by using euclidean approach. X. Use Huff retail location model to calculate the market share of a service facility in a competitive environment. XI. Describe the overbooking strategy used in airlines and hotels. Define booking limits and protection levels. XII. Find the optimal booking limits for a reservation system by using theories of optimization and probability. XIII. Describe a queueing system by identifying its queue configuration, queue discipline, arrival pattern, service pattern and capacity. XIV. Describe the psychological aspects of waiting lines. XV. Use queueing theory to calculate the average waiting time per customer, average number of customers in the queue. |
Service definition, service package, characteristics of service, service quality, managing demand and supply in service, service facility location decisions, queuing theory applications in service, data envelopment analysis, revenue management. |
Week | Subject | Related Preparation |
1) | Understanding Services: Introduction to Service Operations Management, Characteristics and Classification of Services, Service Strategies | |
2) | Service Design: Generic Approaches, Service Blueprinting, Service Quality | |
3) | Service Design: Generic Approaches, Service Blueprinting, Service Quality | |
4) | Service Design: Service Processes Improvement, Data Envelopment Analysis | |
5) | Service Design: Data Envelopment Analysis | |
6) | Service Design: Service Facility Location | |
7) | MIDTERM I | |
8) | Managing Service Operations: Managing Capacity and Demand, Yield Management | |
9) | Managing Service Operations: Yield Management | |
10) | Managing Service Operations: Yield Management | |
11) | Quantitative Models for Service Management: Capacity Planning and Queuing Models, Preparation for MIDTERM II Exam | |
12) | MIDTERM II | |
13) | Quantitative Models for Service Management: Capacity Planning and Queuing Models | |
14) | Review | |
15) | Preparation for the final exam | |
16) | FINAL |
Course Notes / Textbooks: | Fitzsimmons, James A. and Mona J. Fitzsimmons, Service Management: Operations, Strategy, Information Technology, 7th Edition, McGraw-Hill, Singapore, 2008. |
References: | Johnston, Robert and Graham Clark, Service Operations Management: Improving Service Delivery, 3rd Edition, Prentice Hall, London, 2008. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 5 | % 15 |
Midterms | 2 | % 50 |
Final | 1 | % 35 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 65 | |
PERCENTAGE OF FINAL WORK | % 35 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 12 | 3 | 36 |
Homework Assignments | 5 | 10 | 50 |
Midterms | 2 | 32 | 64 |
Final | 1 | 50 | 50 |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To develop an interest in the human mind and behavior, to be able to evaluate theories using empirical findings, to understand that psychology is an evidence-based science by acquiring critical thinking skills. | |
2) | To gain a biopsychosocial perspective on human behavior. To understand the biological, psychological, and social variables of behavior. | |
3) | To learn the basic concepts in psychology and the theoretical and practical approaches used to study them (e.g. basic observation and interview techniques). | |
4) | To acquire the methods and skills to access and write information using English as the dominant language in the psychological literature, to recognize and apply scientific research and data evaluation techniques (e.g. correlational, experimental, cross-sectional and longitudinal studies, case studies). | |
5) | To be against discrimination and prejudice; to have ethical concerns while working in research and practice areas. | |
6) | To recognize the main subfields of psychology (experimental, developmental, clinical, cognitive, social and industrial/organizational psychology) and their related fields of study and specialization. | |
7) | To acquire the skills necessary for analyzing, interpreting and presenting the findings as well as problem posing, hypothesizing and data collection, which are the basic elements of scientific studies. | |
8) | To gain the basic knowledge and skills necessary for psychological assessment and evaluation. | |
9) | To acquire basic knowledge of other disciplines (medicine, genetics, biology, economics, sociology, political science, communication, philosophy, anthropology, literature, law, art, etc.) that will contribute to psychology and to use this knowledge in the understanding and interpretation of psychological processes. | |
10) | To develop sensitivity towards social problems; to take responsibility in activities that benefit the field of psychology and society. | |
11) | To have problem solving skills and to be able to develop the necessary analytical approaches for this. | |
12) | To be able to criticize any subject in business and academic life and to be able to express their thoughts. |