INTERNATIONAL FINANCE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM5231	Strategic Management	Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. AHMET BEŞKESE
Course Lecturer(s):	Assoc. Prof. AHMET BEŞKESE
Recommended Optional Program Components:	None.
Course Objectives:	Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversations. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including management consultancy, stock broking, merchant banking and corporate finance. The aim of this course is to give you the tools needed to analyze situations and think strategically.

Learning Outcomes

The students who have succeeded in this course;
I. Define general concepts related to strategic management
II. Identify the stakeholders of a company
III. Evaluate the mission and vision statements of a company
IV. Define the key environmental factors having an impact on a company
V. Analyze the opportunities and threats posed by the environment for a given company
VI. Identify the value chain of any company
VII. Explain the strengths and weaknesses of a company
VIII. Define the business-level strategies
IX. Define the corporate-level strategies
X. Criticize the portfolio of an enterprise using BCG, McKinsey or Industry Evolution Matrices
XI. Relate the concepts and techniques learned in earlier courses in management, production, information systems, economy, accounting, marketing, etc.
XII. Analyze a strategic management case

Course Content

Fundamenal strategic management issues including strategy development process, evaluation of external and internal factors, SWOT analysis, strategy types, value management, actions planning, business planning.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	-
2)	General Overview	-
3)	The Environment	Reading the relevant chapter from the text book
4)	Strategic Capabilities	Reading the relevant chapter from the text book
5)	Strategic Purpose	Reading the relevant chapter from the text book, studying the mission and vision statements of several companies
6)	Business Strategy	Reading the relevant chapter from the text book
7)	Corporate Strategy and Diversification	Reading the relevant chapter from the text book
8)	Analysing the Corporate Portfolio	Reading the relevant chapter from the text book
9)	Midterm Exam
10)	Analysing Strategic Management Cases
11)	International Strategy, Innovation Strategies	Reading the relevant chapter from the text book
12)	Mergers, Acquisitions and Alliances	Reading the relevant chapter from the text book
13)	Strategy in Action	Reading the relevant chapter from the text book
14)	Case Study Presentations

Sources

Course Notes / Textbooks:

Johnson, G., Whittington, R. and Scholes, K.(2012). Fundamentals of Strategy, 2nd Edtn., Prentice Hall.

References:

David, F.R. (2011). Strategic Management: Concepts, 13th Edtn., Pearson.
Dess, G. G., Lumpkin, G. T., and Taylor, M. L. (2005). Strategic Management: Creating Competitive Advantage, 2nd Edtn., McGraw-Hill.
Wheelen, T. L., Hunger, J. D. (2006). Strategic Management and Business Policy, 10th edtn., Pearson Prentice Hall, New Jersey, USA.
Together with current issues of Financial Times, Fortune, Bloomberg Business Week, The Economist, Harvard Business Review, Business Strategy Review and those of local business magazines Infomag, ActiveFinans, and Capital, as well as the business section of daily local newspapers.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 25
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	39	507
Study Hours Out of Class	15	135	2025
Presentations / Seminar	1	33	33
Project	1	70	70
Midterms	1	3	3
Paper Submission	1	5	5
Final	1	3	3
Total Workload			2646

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions	2
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems of finance	1
3)	To understand and grasp the full details of theoretical arguments and counter arguments	2
4)	To be fully prepared for a graduate study in finance and to have lifelong learning awareness	2
5)	To be able to apply theoretical principles of finance to the realities of practical business life	1
6)	To develop solutions for managerial problems by understanding the requirements of international financial markets	2
7)	To think innovatively and creatively in complex situations	3
8)	To be able to make decisions both locally and internationally by knowing the effects of globalization on business and social life	2
9)	To have the competencies of the digital age and to use the necessary financial applications	2
10)	To be able to use at least one foreign language both for communication and academic purposes	1
11)	To understand the importance of business ethics and to take decisions by knowing the legal and ethical consequences of their activities in the academic world and business life	2
12)	To develop an objective criticism in business and academic life and having a perspective to self-criticize	2