NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM5223	Business Management and Entrepreneurship	Spring	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BERNA BEYHAN BOZKIRLIOĞLU
Course Lecturer(s):	Instructor ÖZLEM KANGA
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to lead the student to understand the importance and the nature of entrepreneurship process and the link between innovation and entrepreneurship. In this course, the aim is to discuss the theories and the practice of new venture creation. This course focuses on technology entrepreneurship and management of new technology-based venture formation process from the very beginning which is discovering opportunities. The students will deal with each step of entrepreneurship, such as strategy development, planning, marketing, production, organization, financial planning, acquiring resources and managing resources.

Learning Outcomes

The students who have succeeded in this course;
After finished this course students are expected to be able to
* understand the process of creating innovations and their link to entrepreneurship process
* recognize and evaluate entrepreneurial opportunities
* understand the venture formation process including team formation, organization, acquiring and managing resources
* understand how a technological entrepreneurship process can be managed

Course Content

Introduction to entrepreneurship
Crafting and entrepreneurial strategy; entrepreneurial mind
Entrepreneurial process; from idea to opportunity
Creating an innovation strategy
Business model; business concept; business plan
Venture formation
Product design, development, marketing and sales
Entrepreneurial resources; finding and acquiring resources; managing resources
Entrepreneurial team
Preparing a financial plan; profit and harvest; risk and returns
Sources of capital; negotiations and deals

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the concept of entrepreneurship	None
2)	Crafting and entrepreneurial strategy; entrepreneurial mind and characteristics of an entrepreneur.	Reading Chapter 1 in the text book
3)	Entrepreneurial process; creating/discovering an entrepreneurial opportunity; from business idea to entrepreneurial opportunity	Reading Chapter 2-3 from the text book.
4)	Creating a competitive strategy and innovation strategy	Reading Chapter 4-5 in the text book
5)	Preparing business model, business model canvas and business plan	Reading Chapter 6 in the text book Reading Chapter 10 in the reference book.
6)	Venture formation process; product design, development; marketing and sales	Reading Chapter 8-9 in the etxt book
7)	Entrepreneurial resources; finding and acquiring resources; managing entrepreneurial resources	Reading Chapter 11 and 13 in the text book
8)	Midterm exam	Preparation for midterm exam
9)	Entrepreneurial team; organization and creativity	Reading Chapter 12 in the text book. Reading Chapter 12 in the reference book
10)	Preparing a financial plan, profit and harvest; risk and returns	Reading Chapters 7,16, 17 in the text book
11)	Sources of capital; negotiations and deals with investors	Reading Chapter 18-19 in the text book
12)	Understading the life cycle of a new venture, stages of growth, leading a new venture to success	Reading Chapter 20 in the text book Reading Chapter 22 in the reference book
13)	Course project presentations	Preparation for the presentations
14)	Course project presentations	Preparation for the presentations

Sources

Course Notes / Textbooks:	Technology Ventures: From Idea to Enterprise, 4th Edition, 2014, Thomas H. Byers, Richard C. Dorf & Andrew J. Nelson, McGraw Hill Education.
References:	1-New Venture Creation: Entrepreneurship for the 21st century, 8th Edition, 2008, Jeffry A. Timmons & Stephen Spinelli, McGraw Hill Education.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 5
Project	1	% 20
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	6	72
Project	1	20	20
Midterms	1	2	2
Paper Submission	1	10	10
Final	1	2	2
Total Workload			148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.