BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5887 | Seminar | Fall | 0 | 0 | 0 | 10 |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Prerequisites: |
PIH5888-1 - Tez |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course is designed to provide students with an introduction to general theoretical perspectives and related theories used by researchers in the field of communication and public relations. Through readings, student-facilitated discussions, presentations, exercises, and instructor lectures, students will gain a firm understanding of how theory helps us to understand communication phenomenon in public relations. |
Learning Outcomes
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The students who have succeeded in this course; 1. Be able to interpret and criticize scientific contents 2. Be able to discuss the main components of a variety of communication theories. 3. Be able to apply theoretical principles to “real world” situations, interactions, and messages. 4. Learn to apply course material (to improve thinking, problem-solving, decision-making, and to further research) 5. Critically analyze and interpret the theories in public relations field of study. |
Course Content
| In this course students will analyze the theories, schools and approaches in the field of communication and specifically public relations, from past to present. Accordingly, they will be able to think and comment fully on the present communication processes while mass communication being in the first place. |
Weekly Detailed Course Contents
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Sources
| Course Notes / Textbooks: | Public Relations: Critical Debates and Contemporary Practice, J. L'etang & M. Pieczka, Routledge, 2006. Communication Theories, John R. Baldwin, Stephen D. Perry, Mary Anne Moffitt, Pearson, 2004. Şermin Tekinalp ve Ruhdan Uzun, İletişim Araştırmaları ve Kuramları, Derin Yayınları, 2004. Communication Studies: The Essential Resource, Andrew Beck, Peter Bennett ve Peter Wall, Routledge, 2004. İletişim Modelleri, Denis Mcquail ve Sven Windahl, İmge Kitabevi. |
| References: | Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism), Stanley J. Baran, Dennis K. Davis, 2011. İletişim Kuramları:Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Werner J. Severin, James W. Tankard, Wr., Çev.:Doç.Dr.Ali Atıf Bir, Araş.Gr.N.Serdar Sever, Anadolu Üniversitesi Yayınları, Eskişehir, 1994. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 12 | % 10 |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 15 | 170 |
| Homework Assignments | 3 | 15 |
| Paper Submission | 6 | 30 |
| Total Workload | 257 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |