MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1605	Popular Culture	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	none
Course Objectives:

Learning Outcomes

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:

John Berger - Görme Biçimleri kitabından 5. bölüm
Walter Benjamin – Sanat Eserinin Teknik Olanaklarla Yeniden Üretilmesi makalesi
Ahu Antmen –Kimlikli Bedenler kitabından Çağdaş Sanat Öncülerinin Kimlikleri Neden Pembe? makalesi
Roland Barthes – Mitolojiler kitabından 5. bölüm (Türkçe çeviri sağlanacaktır)
Can Kozanoğlu – Pop Çağı Ateşi
Çizgi roman ve manga örnekleri

References:

Film & dizi
Grease
Back to the Future
Matrix
Spider Man
Rambo
Breakfast at Tiffany’s
Sex & the City

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	9	4	36
Midterms	1	3	3
Final	1	10	10
Total Workload			91

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.