MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP1507 | Orientalism | Fall Spring |
3 | 0 | 3 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | GE-Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Recommended Optional Program Components: | None |
Course Objectives: | In this class, the objective is to examine how the West shapes its ideological prejudices and perspectives through literature, political ideologies and research towards the East and to look at what Orientalism meant in Turkish intellectual and political history. |
The students who have succeeded in this course; The students who succeed in this course will be able to: 1)discuss major theories on Orientalism particularly focusing on Edward Said’s work 2)employ historical and sociological perspectives relating to the development of the orientalist thought 3)evaluate the dynamics of globalism and European Union 4)examine the evolution of orientalism and its effects on other mediums, with a particular emphasis on artifacts from architecture, art, literature, music and film and will seek to uncover the basis for the enduring popular opinions on it. |
Orientalism, Political History, Globalism |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Orientalism: definitions | Reading |
3) | East & West and Its Western Interpreters | Reading |
4) | Representations versus "The Real" East | Reading |
5) | Imagining the East and the West: Literature | Reading |
6) | Imagining the East and the West: Politics | Reading |
7) | Orientalism in Film | Reading |
8) | Orientalist Art: Today and the Past | Reading and Research |
9) | Orientalism: Mass media and music | Reading |
10) | Orientalism: Power, Gender and Race | Reading |
11) | Orientalism: Nationalism and Imperialism | Reading |
12) | Orientalism and Terrorism | Reading |
13) | European Union and Turkey | Reading |
14) | Globalism: America and Middle East | Reading |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Orientalism by Edward Said |
References: | My own lecture notes, slides and powerpoints |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 5 | % 20 |
Midterms | 1 | % 40 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Quizzes | 5 | 4 | 20 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 94 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |