MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP1301	Career Development for Orientation to Work Life	Fall Spring	3	0	3	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	None
Course Objectives:	To Support students to look at theirselves deeply before their graduation, make easy to discover their competences, improve awareness in the topic of office skills, relation management etc. that are important in business life, writing CV that will help in job and internship applications, step up his/her knowledge about sectors and business life throughout agency of experts.

Learning Outcomes

The students who have succeeded in this course;
- Express and comments topic of arguments
- Discovers his/her values, motivation sources, strong and developable attitudes
- Listens and observes the others ( Student, guest speakers and instructor)
- Collaborates and becomes partners with his/her friends on sector researchs , job applications etc.
- Develops office skills (establishing effective relation, networking etc.) that are required in business life.
- Designs alternative career ways that will suits his/her needs.

Course Content

Career-oriented personal development and communication methods are taught

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Determining decision and needs about my careeer, methods	Course notes
2)	An Overivew of current business world, discovering self sources, definition of success	Course notes
3)	Discovering self sources, positive features	Course notes
4)	Business values, transformable skills,importance of skilld in business world	Course notes
5)	Personal SWOT analysis	Course notes
6)	Inovation – Global Experiences	Course notes
7)	Successfull job search process, CV Preperation	Course notes
8)	Networking	Course notes
9)	Creating abroad opportunities	Course notes
10)	Entrepreneurship,incubation	Course notes
11)	Structure of Organizations, foundation culture, about business ethic, relation management, language of business life	Course notes
12)	Barriers in front of making decision, “coping” skills	Course notes
13)	Assambling “ Personal Development Plan”	Course notes
14)	Termination and revisions	Course notes

Sources

Course Notes / Textbooks:

Çalışma Kağıtları, kontrol listeleri, güncel İK dergi ve gazetelerden haberler, bazı makale, kitap bölümlerinden ( örnek: Peterson & Gonzalez, “The role of work in people’s lives”, Dowd & Gong “Ultimate guide to getting the career you want”, Davis & Blass, “The future workplace”, Coming alive from Nine to five in a 24/7 World” vb. ) oluşan derleme ders notları ,

Working papers, control lists, news from up-to-date HR magazines and newspapers, course notes consist of some article and book parts( ex: Peterson & Gonzalez, “The role of work in people’s lives”, Dowd & Gong “ Ultimate guide to getting the career you want”, Davis & Blass, “The future workplace”, Coming alive from Nine to five in a 24/7 World” etc. )

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	1	15	15
Midterms	1	15	15
Final	1	20	20
Total Workload			92

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.