Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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| Week |
Subject |
Related Preparation |
| 1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
| 2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
| 3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
| 4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
| 5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
| 6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
| 7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
| 8) |
Practical Applications |
|
| 9) |
Case study |
Students are given the course materials a week before. |
| 10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
| 11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
| 12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
| 13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
| 14) |
Case study |
Students are given the course materials a week before. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. |
3 |
| 2) |
Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. |
2 |
| 3) |
Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. |
1 |
| 4) |
Analyze the interventions of politics to the economics and vice versa. |
3 |
| 5) |
Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. |
2 |
| 6) |
Understand current and new economic events and how the new approaches to the economics are formed and evaluating. |
2 |
| 7) |
Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. |
3 |
| 8) |
Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. |
2 |
| 9) |
Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. |
2 |
| 10) |
Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
