ECONOMICS AND FINANCE
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
BVS2002 Service Management in Banking and Insurance Spring 1 2 2 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Instructor SERAP GÖKSU
Recommended Optional Program Components: Explain the properties of banking and insurance services
Course Objectives: The basic target is to give some information about description of marketing, service marketing, marketing specialities of banking and insurance service.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the properties of banking services
2. Banking service planning and strategies to explain
3. Services of the Bank to explain the price determination
4. Distribution services of the Bank to explain its activities
5. Promotion services of the Bank to explain its activities
6. Explain the properties of the insurance services
7. Insurance services to explain the marketing plan
8. Insurance services, to explain price determination
9. Efforts to explain the distribution of insurance services
10. Promotion activities to explain the insurance services

Course Content

Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Market structure of banking and insurance sector Students are given the course materials a week before.
2) Characteristics and marketing of banking services Students are given the course materials a week before.
3) Planning and strategies for banking services Students are given the course materials a week before.
4) Determination of the price of bank services Students are given the course materials a week before.
5) Distribution activities in the services of the Bank Students are given the course materials a week before.
6) Promotion activities of the bank services Students are given the course materials a week before.
7) Insurance marketing, services, features Students are given the course materials a week before.
8) Practical Applications
9) Case study Students are given the course materials a week before.
10) Insurance services, marketing planning Students are given the course materials a week before.
11) Determining the price of insurance services Students are given the course materials a week before.
12) Distribution activities in the insurance services Students are given the course materials a week before.
13) Promotion activities of the insurance services Students are given the course materials a week before.
14) Case study Students are given the course materials a week before.

Sources

Course Notes / Textbooks: Şendoğdu, A.Aslan,Banka Hizmetlerinin Pazarlaması, Literatür Yayınları, İstanbul, 2008.
References: Odabaşı, Yavuz, Banka ve Sigorta Pazarlaması, Anadolu Üniversitesi Yayınları, 2006.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Quizzes 1 % 5
Homework Assignments 4 % 5
Midterms 1 % 30
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 2 28
Homework Assignments 3 3 9
Quizzes 1 1 1
Midterms 1 1 1
Final 1 2 2
Total Workload 83

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. 2
2) Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. 2
3) Developing the ability to explain global economic events by understanding different economic perspectives. 3
4) Acquiring the ability to analyze the impact of politics on the economy and vice versa. 3
5) Gaining the competence to propose solutions to economic problems and evaluate opposing policy recommendations. 2
6) Understanding and evaluating new economic developments and approaches. 2
7) Developing the ability to convey economic news and developments through written, oral, and graphical communication. 3
8) Gaining the competence to develop structured solutions for economic issues. 2
9) Acquiring the capability to present findings that support economic assumptions using numerical and verbal skills. 2
10) Gaining the competence to follow economic information and communicate with colleagues using a foreign language. 4