MARKETING (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
MAT1074	Statistics	Spring	3	0	3	5

Basic information

Language of instruction:	Turkish
Type of course:	Must Course
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor TUĞBA KIRAL ÖZKAN
Course Lecturer(s):	Instructor TUĞBA KIRAL ÖZKAN Instructor MUSTAFA ÇİÇEK
Recommended Optional Program Components:	There are no program components.
Course Objectives:	The main objective of the course, information collection, classification, processing, analyzing and interpreting information and to teach the students about.

Learning Outcomes

The students who have succeeded in this course;
• The importance of statistics, applied fields, and the basic concepts are explained.
• Collection of statistical data relating to an event and the techniques related to the data are explained and applied.
• Explains and applies the techniques of presenting data.
• Measures of central tendency and dispersion explaining implements them.
• Explain the basic rules concerning the probability and makes the applications.
• Explains the hypotheses and the related applications and makes hypothesis tests.

Course Content

Basic concepts of statistics: the importance of statistics, from application areas, Data Processing, Data collection and processing methods, Series and Charts: Chart types, Measures of Central Tendency: Arithmetic Mean, Geometric Mean, Mode, Median, Measures of Variation: Standard Deviation, Variance, Coefficient of Variation, Probability, Sampling and Sampling Distributions, Hypothesis Testing

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Basic concepts of statistics: the importance of statistics, from application areas
2)	Data Processing
3)	Data collection and processing methods
4)	Data collection and processing methods
5)	Measures of Central Tendency: Arithmetic Mean, Geometric Mean
6)	Measures of Central Tendency: Mode, Median
7)	Series and Charts: Chart types
8)	Measures of Variation: Standard Deviation, Variance, Coefficient of Variation
9)	Probability
10)	Sampling and Sampling Distributions
11)	Sampling and Sampling Distributions
12)	Hypothesis and Hypothesis Testing
13)	Hypothesis and Hypothesis Testing
14)	Regression Analysis

Sources

Course Notes / Textbooks:	İstatistik, M. Akif Bakır - Celal Aydın, 4. Basım, Eylül 2011, NOBEL Akademik Yayıncılık Uygulamalı İstatistik, Özer Serper, 6. Basım, 2010, Ezgi Kitabevi Yayınları Meslek Yüksekokulu İçin İstatistik, Ekrem Yıldız,3. Baskı, 2012, Seçkin Yayınevi
References:	www.tuik.gov.tr http://library.bahcesehir.edu.tr/

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Quizzes	1	% 0
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	16	44
Study Hours Out of Class	16	16
Total Workload		60

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical marketing knowledge on business life.
2)	He/she performs legal responsibilities of business, follows and applies legislation.
3)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
4)	He/she determines, analyses and solves problems that appear in marketing.
5)	He/she adopts and implements new marketing approaches developed for the changing markets.
6)	He/she follows and applies vocational current and economic developments in national and international area.
7)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
8)	He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis.