PIH5113 Crisis CommunicationBahçeşehir UniversityDegree Programs MOLECULAR BIOLOGY AND GENETICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MOLECULAR BIOLOGY AND GENETICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PIH5113 Crisis Communication Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. ÇİSİL SOHODOL
Course Lecturer(s): Assoc. Prof. BURCU EKER AKGÖZ
Prof. Dr. ÇİSİL SOHODOL
Recommended Optional Program Components: None
Course Objectives: This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done.

Learning Outcomes

The students who have succeeded in this course;
I. define basic terms of crisis communication
II. identify the dimensions of crisis communication
III. explain terms of crises
IV. define types of crisis
V. identify organizational change, total quality management, strategic planning and management
VI. analyze the development of crisis communication
VII. develop pre-crisis strategies and tactics
VIII. develop strategies and tactics for period of crisis and post crisis
IX. define the role of pr in crisis communication
X. explain the process of crisis communication

Course Content

This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What is a Crisis?
2) Conceptual Dimensions of Crises
3) Terms of Crisis
4) Types of Crisis
5) Related Field with Crisis Management
6) Crisis Management Strategy and Models
7) Pre-Crisis Management
8) Period of Crisis and Post-Crisis
9) Crisis and Media
10) Crisis Communication and Public Relations
11) Digital crises
12) Case Studies
13) Case Studies
14) Wrap-up and Disccusion

Sources

Course Notes / Textbooks: Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır.

Course materials will be provided in the beginning of semester.
References: Crisis Communication Plan Components and Model: Crisis Communication Management Readliness

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 3 % 30
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Homework Assignments 9 45
Midterms 7 32
Final 7 35
Total Workload 154

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. 3
2) Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. 4
3) Develop critical, creative and analytical thinking skills. 5
4) Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. 3
5) Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. 4
6) Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. 4
7) Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. 3
8) Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. 5
9) Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. 4
10) Search and use literature to improve himself/herself and follow recent developments in science and technology. 5
11) Be aware of the national and international problems in the field and search for solutions. 4