PIH5103 Cases in Public RelationsBahçeşehir UniversityDegree Programs URBAN SYSTEMS AND TRANSPORTATION MANAGEMENT (TURKISH, THESIS)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PIH5103 Cases in Public Relations Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s): Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components: None
Course Objectives: The aim of this course is to give practical information about public relations cases in different implementation areas. Building on students knowledge on public relations theories, this course will provide the knowledge in practice of public relations in both national and international implementations.

Learning Outcomes

The students who have succeeded in this course;
I. Demonstrate a critical understanding of the public relations processes in varying situations.
II. Interpret a public relations case according to the given situations.
III. Critically analyze a public relations implementation according to its necessities.
IV. Relate public relations cases with their theoretical basis.
V. Criticise public relations cases by theoretically analyzing the components of implementation.
VI. Debate about the implementation steps of different public relations campaigns.
VII. Evaluate the effectiveness of given public relations campaigns.

Course Content

In this course, different cases from different areas of public relations will be covered, such as employee relations, crisis communications, consumer relations, international relations, media relations etc.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Overview of the public relations process with campaign models
2) Investor and financial relations cases
3) Media relations cases
4) Internal communications cases
5) Employee relations cases
6) Community relations cases
7) Public affairs and goverment relations cases
8) Reviews with sample cases
9) Consumer relations cases
10) International public relations cases
11) Cases about relations with special publics
12) Crisis communication cases
13) Integrated marketing communications cases
14) Review for final exam


Course Notes / Textbooks: Okumalar haftalık olarak verilecektir.

Reading material will be given on a weekly basis.
References: Okumalar haftalık olarak verilecektir.

Reading material will be given on a weekly basis.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Homework Assignments 4 % 40
Midterms 1 % 20
Final 1 % 30
Total % 100
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Homework Assignments 13 59
Midterms 8 31
Final 8 32
Total Workload 164

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
Program Outcomes Level of Contribution
1) Improving and enhancing information in expertise level on the concept of transportation licence level abilities in terms of transportation department and related departments.
2) Having detailed information about current technics, methods and their constraints in transportation engineering.
3) Estabilishing engineering problems, improving methods for solution, implementing new methods in solutions
4) Completing and implementing information with limited datas, integrating informations of different discipline datas
5) Estabilishing engineering problems, improving methods for solution, implementing new methods in solutions
6) New/origin idea and method implementing, improving new solutions in system, part and process designs.
7) Understanding process and results of studies, presenting the datas oral and written in related department on national and international scales, understanding a foreign language, having speaking, writing and reading level at least Europan Language Portfolio B2.
8) Understanding social and environmental phases of technological implementations. Listing ability of current technics, methods, effects, constraints and results of technological implementations.
9) Considering social-scientific-ethic values in collecting-understanding-implementing-presenting phases and all activities.
10) Having information detailed and deeply by implemented researching in technology, evaluating and implementing of information
11) Developing method for defined technological problems and implementing innovative methods in solutions.
12) Modelling and implementing of experimental investigations, solving of complex cases in this process