BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5014 | Strategic Management of Public Relations | Spring | 3 | 0 | 3 | 8 |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Assoc. Prof. ELİF ENGİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | By completing this course, the students will learn to think strategically and gain strategy building skills in public relations. |
Learning Outcomes
|
The students who have succeeded in this course; 1. Review and analyze strategic management as a core unit in public relations process. 2. Gain further information on strategic public relations. 3. Analyze different types of public relations activities and implementations. 4. Gain the necessary skills for strategic management of public relations. |
Course Content
| Public relations processes which are necessities to strategic planning; research, objectives, planning and evaluation will be analyzed in detail, with examples. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
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| 14) | Review for the final exam |
Sources
| Course Notes / Textbooks: | Ronald Smith- Strategic Planning for Public Relations Ahmet Bülend Göksel-Stratejik Halkla İlişkiler Yönetimi |
| References: | Örnek halkla ilişkiler uygulamaları |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
| Total | % | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 15 | 31 |
| Quizzes | 14 | 16 |
| Midterms | 15 | 34 |
| Final | 15 | 50 |
| Total Workload | 173 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |