URBAN SYSTEMS AND TRANSPORTATION MANAGEMENT (TURKISH, THESIS)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PIH5008	Public Relations and Reputation Management	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HALUK GÜRGEN
Course Lecturer(s):	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Recommended Optional Program Components:	None
Course Objectives:	Bu ders kurumsal iletişim süreçlerine katkısı olan itibar yönetimi üzerine kurulmuştur ve öğrencilere kurumların hangi uygulamalarla pazar koşullarında sürdürülebilirliklerini sağlayacakları anlatılacaktır. Öğrenciler derse hazırlayacakları sunumlarla aktif katılım sağlayarak itibar yönetimi uygulamalarını daha iyi anlayabileceklerdir.

Learning Outcomes

The students who have succeeded in this course;
1. Will be able to debate the problems of public relations sector and profession.
2. Will be able to define corporate reputation.
3. Will be able to recognise the important factors of corporate reputation.
4. Will be able to notice reputation management strategies implemented by the corporations.
5. Will be able to discuss the pros and cons of reputation management strategies.
6. Will be able to differentiate between social responsibility and corporate reputation.
7. Will be able to explain the role of corporate governance at the modern society and its effects on corporate reputation.

Course Content

This course is designed to cover corporate reputation as an important component of corporate communications, and other concepts which influence corporate reputation, such as corporate social responsibility, sustainability and corporate governance.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	A visionary tour at the public relations world and identity problems of the profession.
2)	Managing communications at the era of information society.
3)	Defining the concept corporate reputation.
4)	Corporate reputation: Management Strategies.
5)	Corporate reputation: Management Strategies.
6)	Corporate reputation and corporate social responsibility.
7)	Corporate reputation and corporate social responsibility cases.
8)	Corporate reputation and corporate governance.
9)	Corporate reputation and corporate governance cases.
10)	Corporate Reputation and sustainability.
11)	Corporate reputation and corporate social reporting.
12)	Corporate social reporting and sustainability cases.
13)	Measurement and evaluation of corporate reputation.
14)	Reputation management cases.

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. Will be given weekly.
References:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Homework Assignments	5	% 50
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	10	42
Midterms	6	27
Final	7	52
Total Workload		163

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Improving and enhancing information in expertise level on the concept of transportation licence level abilities in terms of transportation department and related departments.
2)	Having detailed information about current technics, methods and their constraints in transportation engineering.
3)	Estabilishing engineering problems, improving methods for solution, implementing new methods in solutions
4)	Completing and implementing information with limited datas, integrating informations of different discipline datas
5)	Estabilishing engineering problems, improving methods for solution, implementing new methods in solutions
6)	New/origin idea and method implementing, improving new solutions in system, part and process designs.
7)	Understanding process and results of studies, presenting the datas oral and written in related department on national and international scales, understanding a foreign language, having speaking, writing and reading level at least Europan Language Portfolio B2.
8)	Understanding social and environmental phases of technological implementations. Listing ability of current technics, methods, effects, constraints and results of technological implementations.
9)	Considering social-scientific-ethic values in collecting-understanding-implementing-presenting phases and all activities.
10)	Having information detailed and deeply by implemented researching in technology, evaluating and implementing of information
11)	Developing method for defined technological problems and implementing innovative methods in solutions.
12)	Modelling and implementing of experimental investigations, solving of complex cases in this process