STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NONTHESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5633 | Investment Analysis and Portfolio Management | Fall Spring |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ÇAĞLAR YURTSEVEN |
Course Lecturer(s): |
Assoc. Prof. NURAY ERGÜL |
Recommended Optional Program Components: | None |
Course Objectives: | The Primary objective is to introduce graduate students the basic concepts of investing, the tools and principles to better understand trading in financial markets. It is also aimed that students will be equipped with the knowledge for portfolio selection, portfolio management and investment evaluation through theoretical methodologies. Through solving the problems it is aimed to develop and increase the skills of the student in the field of investment and portfolio construction. |
The students who have succeeded in this course; will be able to define the difference between money markets and capital market, calculation methods of indexes and basic financial derivative instruments in detail. will be able to give information about initial public offerings, short sales and trading securities in securities markets. will be able to calculate the risk and return of a single asset or a portfolio. will be able to anaylze how to choose an efficient and an optimal risky portfolio. will be able to inform about Capital Asset Pricing Model and Arbitrage Pricing Theory. will be able to explain three major players (firms, government and households) in financial market and the difference between real assets and financial assets. |
Topics covered are: investment environment, market players, securities markets, portfolio risk and return, efficient diversification, CAPM and APT. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | InvestmentsReal Assets / Financial AssetsFinancial Markets and the EconomyMarket PlayersRecent Trends | |
3) | Asset Classes and Financial InstrumentsThe Money MarketThe Bond MarketEquity SecuritiesStock and Bond Market IndexesDerivative Markets | |
4) | Asset Classes and Financial InstrumentsThe Money MarketThe Bond MarketEquity SecuritiesStock and Bond Market IndexesDerivative Markets | |
5) | Securities MarketsHow firms Issue Securities: IPOUS Securities MarketsTypes of OrdersShort Sales | |
6) | How firms Issue Securities: IPOUS Securities MarketsTypes of OrdersShort Sales | |
7) | Review | |
8) | Risk and ReturnThe Concept of Risk and Rates of Return in Financial AssetsRisk and Return analysisRisk PremiumAsset DiversificationInterest Rates | |
9) | Problem Solutions | |
10) | Efficient DiversificationPortfolio constructionPortfolio RiskOptimal Risky Portfolio | |
11) | Capital Asset Pricing Model Arbitrage Pricing Model | |
12) | Problem Solutions | |
13) | Review of the Semester | |
14) | Case Study |
Course Notes / Textbooks: | Above mentioned book chapters, course notes. |
References: | Yukarıda belirtilen kitap bölümleri, sunum notları |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 48 |
Study Hours Out of Class | 14 | 81 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing and brands expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and brandıng and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and branding and to evaluate the results obtained within the framework of quality processes. |