ENI5013 Starting Up an Innovative BusinessBahçeşehir UniversityDegree Programs MOLECULAR BIOLOGY AND GENETICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MOLECULAR BIOLOGY AND GENETICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ENI5013 Starting Up an Innovative Business Fall 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator : HANDE SAĞLAM
Course Lecturer(s): Dr. Öğr. Üyesi ÖZAY ÖZAYDIN
Dr. Öğr. Üyesi MUHTEREM ŞEBNEM ENSARİ
Recommended Optional Program Components: None
Course Objectives: This course aims at explore the various ways you can organize your business and meet governmental requirements.

Learning Outcomes

The students who have succeeded in this course;
To develop critical insights into the process of creating and launching successful new ventures.
To learn how to research, identify and assess potential business opportunities.

Course Content

Discover how to complete a market study and identify potential customers. Then develop an initial marketing plan.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) What Makes a Good Entrepreneur? Reading
2) Organizational Structure Reading
3) Picking Your Target Market and How You Will Reach Them Reading
4) Product and Price Strategy Reading
5) Funding Sources, Choosing a Location, and Hiring Staff Reading
6) Learn strategies to attract customers and keep them coming back. Reading
7) Midterm Exam Reading
8) Legal Considerations for Startups Reading
9) Strategic Planning Reading
10) Emerging distribution channels for the entrepreneur Reading
11) Assessing Business Performance Reading
12) Social Media and the Digital World in innovative business plan Reading
13) Presentation Skills Workshop Reading
14) Business Plan Presentations Reading

Sources

Course Notes / Textbooks: Entrepreneur’s Toolkit (ET): Tools and Techniques to Launch and Grow Your Business, various authors, Harvard Business Press Books.
References: Marketer’s Toolkit: The 10 Strategies You Need to Succeed, various authors, Harvard Business Press Books

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 30
Midterms 1 % 25
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Application 13 7 91
Study Hours Out of Class 11 3 33
Presentations / Seminar 1 3 3
Midterms 1 3 3
Final 1 3 3
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. 3
2) Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. 4
3) Develop critical, creative and analytical thinking skills. 5
4) Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. 3
5) Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. 4
6) Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. 4
7) Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. 3
8) Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. 5
9) Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. 4
10) Search and use literature to improve himself/herself and follow recent developments in science and technology. 5
11) Be aware of the national and international problems in the field and search for solutions. 4