MARKETING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POV4217 | Music Video Workshop | Spring Fall |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TOLGA HEPDİNÇLER |
Recommended Optional Program Components: | None |
Course Objectives: | The main aim of this course is to motivate the students to produce and analyze a music video with all practices and discussions related. |
The students who have succeeded in this course; 1. Discuss creative process through which a music video is produced. 2. Analyze the commercial purposes of a music video. 3. Explore new ideas on visual styles of video. 4. Interpret narrative storytelling in music video. 5. Analyze the concepts, music tracks and lyrics. |
In this course students will have the opportunity to analyze the theoretical and technical aspects of the application of music in different genres of film and video such as documentaries, blockbusters and musicals. Students will be expected to apply themselves the theoretical knowledge they gained through the class in given assignments. |
Week | Subject | Related Preparation |
1) | Introduction. Basics of the relationship between music and video. | |
2) | Music in film-I Historical evolution of film score Soundtracks and musicals | Working on the assignments. |
3) | Music in Film-II Contemporary use of music | Working on the assignments. |
4) | Review and evaluation of the first assignment. | Assignment 1 |
5) | Belgesel filmlerde müzik I | Working on the assignments. |
6) | Music and Television Music in TV Shows I Music in Quiz Shows Music in Drama | Working on the assignments. |
7) | Music and Television Music in Tv Shows II Music in Newcasts Theme for the 2nd Assingnment | Working on the assignments. |
8) | Musicals | Working on the assignments. |
9) | Music in Documentaries II | Working on the assignments. |
10) | Review and evaluation of the second assignment. | Assignment 2 |
11) | Music in Music Videos and Live Performance Videos Themes for the Final Project | Working on the assignments. |
12) | Guest Professional | Working on the assignments. |
13) | Ticari/gişe filmlerinde müzik | Working on the assignments. |
14) | Review of the Final Assignments | Final Assignment |
Course Notes / Textbooks: | Will be given weekly. |
References: | 1. Burlingame, J. (2000). Sound and vision : sixty years of motion picture soundtracks. New York, N.Y: Billboard. 2. Donnelly, K. (2001). Film music : critical approaches. New York: Continuum. 3. Erdoğan, I. & Solmaz, P. (2005). Sinema ve müzik : materyal satış ve bilinç yönetimi için bilişsel ve duygusalın oluşturulmas. Kızılay, Ankara: Erk. 4. Konuralp, S. (2004). Film müziği : Tarihçe ve yazılar. İstanbul: Oğlak Yayıncılık. 5. Pekman, C. & Kılıçbay, B. (2004). Görüntünün müziği, müziğin görüntüsu. Beşiktaş, İstanbul: Pan Yayıncılık. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 2 | % 50 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Study Hours Out of Class | 13 | 4 | 52 |
Homework Assignments | 2 | 10 | 20 |
Final | 1 | 1 | 1 |
Total Workload | 129 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical marketing knowledge on business life. | |
2) | He/she performs legal responsibilities of business, follows and applies legislation. | |
3) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
4) | He/she determines, analyses and solves problems that appear in marketing. | |
5) | He/she adopts and implements new marketing approaches developed for the changing markets. | |
6) | He/she follows and applies vocational current and economic developments in national and international area. | |
7) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
8) | He/She comments the current state by the technology and methods used in marketing management, advertising preparation and international market analysis. |