BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MOLECULAR BIOLOGY AND GENETICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| POV4355 | Advertising Photography | Spring | 2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor DELIZIA FLACCAVENTO |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course aims to introduce the students the technical aspects of advertising photography and assist them in putting their knowledge into practice. |
Learning Outcomes
|
The students who have succeeded in this course; 1. Understand advertising photography within its historical practices. 2. Identify various applications in the genre. 3. Gain ability to practice advertising photography in studio and on location. 4. Show dexterity in practical aspects of advertising photography. 5. Demonstrate ability to operate post-production softwares related to advertising purposes. |
Course Content
| Students will engage with technical aspects of photographic illustration inside the setting of a studio. Photo illustration is based on a vocabulary of sets, still lives, models, as well as a grammar of a complex system of cameras, films and lighting, and the creation of totally controlled images to be used in fine arts, commercial world and editorial areas. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Understanding the advertising characteristics of advertising photography, location, tools and techniques. | |
| 2) | CRITICS OF THE STUDENT WORK | Assignment 1 |
| 3) | Rules of studio photography. Tools used in advertising photography. Creating a mood through lighting. | Working on the assignments. |
| 4) | CRITICS OF THE STUDENT WORK | Assignment 2 |
| 5) | Composition Rules I | Working on the assignments. |
| 6) | CRITICS OF THE STUDENT WORK | Assignment 3 |
| 7) | Composition rules II. point of view and shooting plans. Creating a classic campaign. | Working on the assignments. |
| 8) | Mid-term presentations | Working on the presentation. |
| 9) | Guest Photographer | Working on the assignments. |
| 10) | CRITICS OF THE STUDENT WORK | Assignment 4 |
| 11) | Advertising photography. Production process, from creative idea to print. Using photoshop photography resources in advertising. | Working on the assignments. |
| 12) | CRITICS OF THE STUDENT WORK | Assignment 5 |
| 13) | CRITICS OF THE STUDENT WORK | Working on the assignments. |
| 14) | Final Study | Preparation for Final Assignment |
Sources
| Course Notes / Textbooks: | 1. Marshall, H. (1989). Art-directing photography. Oxford: Phaidon. 2. Salomon, Allyn (1982) Advertising photography. New York: American Photographic Book Pub. |
| References: | Other sources may include: 1. www.ilford.com 2. www.sinar.com 3. www.ar-studio.com/Portfolios/ 4. www.jimappleton.com/Ads-01.htm 5. www.ericmeola.com 6. www.the-lightbox.com/Marketing/ 7. www.grafixoncall.com/Photography.html 8. www.studiohl.gr/ 9. meta4sapporo.com/english/top.html 10. www.bga-photo.co.uk/index2.html 11. www.photographe-de-mode.com/photos-de-mode-couleur.html 12. www.5thfloorstudios.com/commercial.html 13. www.mira.com 14. www.picturesque.com 15. freestockphotos.com 16. www.photosource.com 17. Creative options (1996) New York:American Showcase. |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 5 | % 50 |
| Midterms | 1 | % 10 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 4 | 56 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Homework Assignments | 5 | 4 | 20 |
| Midterms | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 130 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. | 3 |
| 2) | Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. | 4 |
| 3) | Develop critical, creative and analytical thinking skills. | 5 |
| 4) | Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. | 3 |
| 5) | Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. | 4 |
| 6) | Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. | 4 |
| 7) | Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. | 3 |
| 8) | Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. | 5 |
| 9) | Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. | 4 |
| 10) | Search and use literature to improve himself/herself and follow recent developments in science and technology. | 5 |
| 11) | Be aware of the national and international problems in the field and search for solutions. | 4 |