Week |
Subject |
Related Preparation |
1) |
Introduction to corporate advertising films
Types of Advertising Films, Contexts, Characteristics |
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2) |
The functions of corporate advertising films |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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3) |
Identification of the participants of corporate advertising films. The phases of production. |
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4) |
Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call. |
GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS. |
5) |
Designing the corporate advertising film budget. Preparation and presentation of the brief to production company. |
GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM. |
6) |
The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).
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PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM. |
7) |
The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.
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PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots). |
8) |
The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.
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DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
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9) |
The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
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10) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs
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GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
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11) |
The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.
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GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
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12) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.
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GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
13) |
The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film. |
GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM. |
14) |
The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs |
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Program Outcomes |
Level of Contribution |
1) |
To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. |
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2) |
To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. |
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3) |
To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. |
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4) |
To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. |
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5) |
To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. |
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6) |
To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. |
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7) |
To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. |
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8) |
To have the competency to carry out the accountancy related to banking and insurance. |
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9) |
To have the competency to build effective customer relations and to have effective communication and persuasion skills. |
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10) |
To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |
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