CIVIL ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4544	Corporate Advertising Production	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SİNEM İNCE
Course Lecturer(s):	Instructor SİNEM İNCE
Recommended Optional Program Components:	None
Course Objectives:	This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication. The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Learning Outcomes

The students who have succeeded in this course;
1) Introduce to the characteristics and functions of corporate advertising films
2) Identify the participants of the corporate advertising films through the phases of production.
3) Ability to design the cinematographic expression of the corporate values in the form of advertorial films.
4) Ability to design and manage the corporate advertising film budget.
5) Ability to the brief and manage the production company in the process of production.

Course Content

This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to corporate advertising films Types of Advertising Films, Contexts, Characteristics
2)	The functions of corporate advertising films
3)	Identification of the participants of corporate advertising films. The phases of production.
3)	Identification of the participants of corporate advertising films. The phases of production.
4)	Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call.	GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS.
5)	Designing the corporate advertising film budget. Preparation and presentation of the brief to production company.	GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM.
6)	The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).	PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM.
7)	The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.	PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots).
8)	The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.	DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
9)	The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.	GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
10)	The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs	GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
11)	The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.	GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
12)	The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.	GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
13)	The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.	GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
14)	The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs

Sources

Course Notes / Textbooks:
References:	Essentials of Corporate Communication, C. B. M. van Riel, Charles J. Fombrun

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	12	36
Presentations / Seminar	2	6
Project	9	27
Homework Assignments	3	9
Midterms	1	3
Final	2	4
Total Workload		127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and civil engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3)	Ability to design a complex system, process, structural and/or structural members to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
4)	Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in civil engineering applications; ability to use civil engineering technologies effectively.
5)	Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or civil engineering research topics.
6)	Ability to work effectively within and multi-disciplinary teams; individual study skills.
7)	Ability to communicate effectively in English and Turkish (if he/she is a Turkish citizen), both orally and in writing.
8)	Awareness of the necessity of lifelong learning; ability to access information to follow developments in civil engineering technology.
9)	To act in accordance with ethical principles, professional and ethical responsibility; having awareness of the importance of employee workplace health and safety.
10)	Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development.
11)	Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of civil engineering solutions.