NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL4544	Corporate Advertising Production	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SİNEM İNCE
Course Lecturer(s):	Instructor SİNEM İNCE
Recommended Optional Program Components:	None
Course Objectives:	This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication. The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Learning Outcomes

The students who have succeeded in this course;
1) Introduce to the characteristics and functions of corporate advertising films
2) Identify the participants of the corporate advertising films through the phases of production.
3) Ability to design the cinematographic expression of the corporate values in the form of advertorial films.
4) Ability to design and manage the corporate advertising film budget.
5) Ability to the brief and manage the production company in the process of production.

Course Content

This course aims to introduce the student to the key concepts of the corporate advertising films as an effective tool to express the corporate values in business to business, employee and client communication.
The participants of the corporate advertising film are identified through hands on practice on the phases of production to provide the ability to administer the production company.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to corporate advertising films Types of Advertising Films, Contexts, Characteristics
2)	The functions of corporate advertising films
3)	Identification of the participants of corporate advertising films. The phases of production.
3)	Identification of the participants of corporate advertising films. The phases of production.
4)	Design of a corporate advertising film. The determination of the motives that requires the corporate advertising and effective scriptwriting adequate to call.	GROUP WORK: WORK ON THE ADVERTISING FILM FOR A SELECTED CORPORATION AND POSITION. PREPARE A SYNOPSIS.
5)	Designing the corporate advertising film budget. Preparation and presentation of the brief to production company.	GROUP WORK: PREPARE THE ROUGH BUDGET FOR THE ADVERTISING FILM.
6)	The Pre-production phases of the corporate advertising film: location, cast, photography direction, art direction. The management of Pre-Production meeting (PPM).	PREPARE THE LOCATION, CAST, AND PROP LISTS OF A SELECTED ADVERTISING FILM.
7)	The design of the storyboard for the corporate advertising film. The shooting phase of the corporate advertising film.	PREPARE THE STORYBOARD OF A SELECTED ADVERTISING FILM (over screen shots).
8)	The post-production of the corporate advertising film. Phases of offline editing, online editing, sound design and voice over.	DEFINE THE PHASES OF POST PRODUCTION ON THE SELECTED ADVERTISING FILM.
9)	The Presentation of the Midterm Projects: Group project composed of the preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.	GROUP WORK: preparation of PPM materials for the given brief including the script, treatment, location, cast, photography direction and art direction.
10)	The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs	GROUP WORK: RE-DO preparation of PPM materials ACCORDING TO THE FEEDBACKS
11)	The techniques for expressing the mise-en-scene on storyboard and the preparation of the storyboard.	GROUP WORK: START WORKING ON THE STORYBOARD OF ADVERTISING FILM.
12)	The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.	GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
13)	The Presentation of the Final Projects: Group project composed of the preparation of the storyboard for each group’s corporate advertising film.	GROUP WORK: FINALIZE STORYBOARD OF ADVERTISING FILM.
14)	The discussion and evaluation for the presentation of the re-done projects according to the given feed-backs

Sources

Course Notes / Textbooks:
References:	Essentials of Corporate Communication, C. B. M. van Riel, Charles J. Fombrun

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	12	36
Presentations / Seminar	2	6
Project	9	27
Homework Assignments	3	9
Midterms	1	3
Final	2	4
Total Workload		127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.