BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| PERFORMING ARTS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4535 | Digital Public Relations | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Instructor AYSUN ŞABANLI |
| Recommended Optional Program Components: | None |
| Course Objectives: | The goal of this course is to make the students to understand the new media, social media and the importance for PR. *To make the students be aware of new media and social media. *To make the students get informed about blogs, wiki’s, podcast, videologs etc. *To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and PR |
Learning Outcomes
|
The students who have succeeded in this course; 1) Students will be able to define the new world in which we live. They will be able to discuss the relations between new media, social media and web 2.0 2) Students will be able to analyze the web sites of the corporations and brands which they buy, use or get serviced by. 3) Students will be able to identify and analyze the new rules of communication. 4) Students will have the knowledge about the bloghosphere. They will be able to define different bloggers and then they will be able to create their own blogs. 5) Students will be able to identify the importance of blogs in terms of public relations practices. 6) Students will be able to comprehend the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) and Public Relations Practices. 7) Students will be able to define new tools of PR 2.0. They can recognise the importance of using these tools in public relations practices.(such as press relases, rss, seo etc.) 8) Students will be able to comprehend the importance and power of PR 2.0 and digital communication in terms of digital crisis communication. 9) Students will be able to identify the diffusion of innovation. 10) Students will be able to apply the digital communication tactics to their PR Campaign Projects they will make. |
Course Content
| Innovation continues to occur on the internet at an extremely lively pace. This course is designed to help students understand variety of “web 2.0″ technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction: Presentation of the course | |
| 2) | Introduction to new media. What is new media, what is social media? The differences between new media and social media. | |
| 3) | Corporate web sites and their useage by corporation | |
| 4) | Presentation of first assigment: Analyzing the corporate web sites | Searching and analyzing the corporate web sites, preparing a presentation. |
| 5) | Marketing and public relations in online world. The new rules of online PR. | Reading some chapters of this book:The New Rules of Marketing and PR / David Meerman Scott |
| 6) | Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger | |
| 7) | Viral marketing and diffusions of innovation | Searching the most popular and effective viral advertising |
| 8) | Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professional | |
| 9) | New tools for communication and PR practices (RSS, podcast, SEO, etc.) | |
| 10) | Online Media Relations. The new principles of writing press releases, online press releases | |
| 11) | Digital Campaigns and cases of Public Relations and Advertising / Guest participant | |
| 12) | Online crisis and stories. The threat of word of mouse Second assigment: analyzin and making presentation of online corporate and/or brand crisis | |
| 13) | Student presentation of online corporate and/or brand crisis | Searching and analyzing the online crisis |
| 14) | Review of the semester |
Sources
| Course Notes / Textbooks: | |
| References: | PR 2.0: New Media, New Tools, New Audiences, Deirdre Breakenridge Online Public Relations, David Phillips, Philip Young Sanal Ortamda Halkla İlişkiler, İdil Sayımer, Beta Yayınları |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 45 |
| Study Hours Out of Class | 14 | 70 |
| Homework Assignments | 2 | 4 |
| Midterms | 1 | 3 |
| Final | 1 | 4 |
| Total Workload | 126 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They acquire theoretical, historical and aesthetic knowledge specific to their field by using methods and techniques related to performing arts (acting, dance, music, etc.). | 2 |
| 2) | They have knowledge about art culture and aesthetics and they provide the unity of theory and practice in their field. | 2 |
| 3) | They are aware of national and international values in performing arts. | 2 |
| 4) | Abstract and concrete concepts of performing arts; can transform it into creative thinking, innovative and original works. | 1 |
| 5) | They have the sensitivity to run a business successfully in their field. | 3 |
| 6) | Develops the ability to perceive, think, design and implement multidimensional from local to universal. | 3 |
| 7) | They have knowledge about the disciplines that the performing arts field is related to and can evaluate the interaction of the sub-disciplines within their field. | 2 |
| 8) | They develop the ability to perceive, design, and apply multidimensionality by having knowledge about artistic criticism methods. | 3 |
| 9) | They can share original works related to their field with the society and evaluate their results and question their own work by using critical methods. | 1 |
| 10) | They follow English language resources related to their field and can communicate with foreign colleagues in their field. | 1 |
| 11) | By becoming aware of national and international values in the field of performing arts, they can transform abstract and concrete concepts into creative thinking, innovative and original works. | 3 |
| 12) | They can produce original works within the framework of an interdisciplinary understanding of art. | 2 |
| 13) | Within the framework of the Performing Arts Program and the units within it, they become individuals who are equipped to take part in the universal platform in their field. | 3 |
| 14) | Within the Performing Arts Program, according to the field of study; have competent technical knowledge in the field of acting and musical theater. | 2 |
| 15) | They use information and communication technologies together with computer software that is at least at the Advanced Level of the European Computer Use License as required by the field. | 3 |