NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL3541	Employee Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT Prof. Dr. HALUK GÜRGEN
Recommended Optional Program Components:	None
Course Objectives:	This course provides perspectives that will undoubtedly illuminate our views of the important role that communication plays in the processes and functions of organizational life. It is through communication that people organize, and understanding how we do this will allow us to study how our own communication patterns affect organizational life.

Learning Outcomes

The students who have succeeded in this course;
1) Define the general terms related to the academic study of organizational communication.
2) To understand and explain theories and perspectives used to examine employee communication.
3) To recognize communication issues in organizations and apply communication concepts, models, and theories to resolve such issues using multiple perspectives.
4) Students will be able to demonstrate an understanding of barriers of effective communication.
5) To provide the student with an initial exposure to communication and organizational behavior theory and research.
6) Explain why organizations are resistant to change, and the impact of conflict within the organization.
7) Discuss how power and status influence the normal functioning of organizations and organizational communication
8) Explain how both employee and employer perceptions of each other can impact an organization.
9) Students will assess what is meant by the term leader and the variety of styles of leadership that may be appropriate in different organizational circumstances.

Course Content

By explaining the basic communication patterns, employee communication and organizational life processes will be discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course introduction and overview Public Relations, history and evolution
2)	Corporate Communication Organizations and communication function Internal and employee communication
3)	Corporate communication Corporations communicating their vision, mission and values
4)	Culture Hofstede's national cultural dimensions
5)	Hofstede's dimensions of organizational culture
6)	Cultures of the organizations Power culture, role culture, person culture, task culture
7)	Assessing an organizations's culture Midterm
8)	Individual and social approaches to communication Social role theory Role congruity theory Transformational leadership
9)	Communication accommodation theory Accommodation through onvergence and divergence
10)	Group communication theories Groupthink
11)	Organizational assimilation and identification
12)	Employee communication channels Media selection Media richness Traditional channels
13)	Employee communication channels Online channels Intranets Blogs
14)	Change management, preparing employees for times of change Overview

Sources

Course Notes / Textbooks:
References:	Communicating with employees improving organizational communication / Frank M. Inside the organization : perspectives on employee communications LeMenager, Jack

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 40
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	44
Homework Assignments	9	20
Midterms	1	4
Final	1	4
Total Workload		114

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.