NEW MEDIA
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PRL1112	Theories of Media and Communication II	Spring	3	0	3	5

Basic information

Language of instruction:	English
Type of course:	Must Course
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s):	Dr. Öğr. Üyesi EDA ÖZTÜRK Prof. Dr. ÇİSİL SOHODOL Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ Instructor NEŞE MESUTOĞLU KIRIM
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to provide students with an understanding of the theories of mass media and their relations with society.

Learning Outcomes

The students who have succeeded in this course;
Students who succeed in this course;
will be able to discuss basic theories of media and communication,
will be able to discuss and evaluate fundamental research methods that are applied in various theories,
will be able to understand the significance and the role of media in producing social reality and meaning,
will be able to develop a historical perspective of the changing relationship between media and society,
will be able to explain critically the role of media in the society,
will be able to question, criticize and evaluate the media theories,
will be able develop a way of thinking about new media in relation to the mass communication theories.

Course Content

The course covers themes and issues in the field of mass communication including different theoretical perspectives and methodologies of media and communication studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of the course
2)	Understanding and Evaluating Mass Communication Theory	Baran and Davis, pp. 3-21
3)	Four Eras of Mass Communication Theory	Baran and Davis, pp. 22-41
4)	The Rise of Media Industries and Mass Society Theory	Baran and Davis, pp. 44-70
5)	The Rise of Media Theory In the Age of Propaganda	Baran and Davis, pp. 71-94
6)	Normative Theories of Mass Communication Limited-Effects Theory Emerges	Baran and Davis, pp. 95-99, 116-122, 128-140, 160-164
7)	Contemporary Mass Communication Theory I (Critical Theory)	Baran and Davis, pp. 198-218
8)	Contemporary Mass Communication Theory II (British Cultural Studies)	Baran and Davis, pp. 198-218
9)	Contemporary Mass Communication Theory II (McLuhanism) Media and Audiences: Uses-and-gratification approach	Baran and Davis, pp. 218-225, 228-243
10)	Media and Audiences: Reception Studies Agenda-Setting and The Spiral of Silence	Baran and Davis, pp. 243-249, 278-293
12)	Theories of Media and Society (Symbolic Interactionism, Chicago School, Social Constructionism)	Baran and Davis, pp. 298-314
13)	Theories of Media and Culture (Frame Analysis, Cultivation Analysis, Social Semiotic Theory)	Baran and Davis, pp. 314-337
14)	Debates on Communication Theories and Review for the Final

Sources

Course Notes / Textbooks:	Stanley J. Baran and Dennis K. Davis, Mass Communication Theory: Foundations, Ferment and Future, Belmont: Thomson, 5th Edition, 2009.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Midterms	2	% 50
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Midterms	1	17	17
Final	1	24	24
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to critically interpret and discuss the theories, the concepts, the traditions, and the developments in the history of thought which are fundamental for the field of new media, journalism and communication.	5
2)	To be able to attain written, oral and visual knowledge about technical equipment and software used in the process of news and the content production in new media, and to be able to acquire effective abilities to use them on a professional level.	3
3)	To be able to get information about the institutional agents and generally about the sector operating in the field of new media, journalism and communication, and to be able to critically evaluate them.	3
4)	To be able to comprehend the reactions of the readers, the listeners, the audiences and the users to the changing roles of media environments, and to be able to provide and circulate an original contents for them and to predict future trends.	2
5)	To be able to apprehend the basic theories, the concepts and the thoughts related to neighbouring fields of new media and journalism in a critical manner.	5
6)	To be able to grasp global and technological changes in the field of communication, and the relations due to with their effects on the local agents.	3
7)	To be able to develop skills on gathering necessary data by using scientific methods, analyzing and circulating them in order to produce content.	4
8)	To be able to develop acquired knowledge, skills and competence upon social aims by being legally and ethically responsible for a lifetime, and to be able to use them in order to provide social benefit.	3
9)	To be able to operate collaborative projects with national/international colleagues in the field of new media, journalism and communication.
10)	To be able to improve skills on creating works in various formats and which are qualified to be published on the prestigious national and international channels.