PRL1112 Theories of Media and Communication IIBahçeşehir UniversityDegree Programs PHOTOGRAPHY AND VIDEOGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHOTOGRAPHY AND VIDEO
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL1112 Theories of Media and Communication II Spring 3 0 3 5

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s): Dr. Öğr. Üyesi EDA ÖZTÜRK
Prof. Dr. ÇİSİL SOHODOL
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Instructor NEŞE MESUTOĞLU KIRIM
Recommended Optional Program Components: None
Course Objectives: The aim of this course is to provide students with an understanding of the theories of mass media and their relations with society.

Learning Outcomes

The students who have succeeded in this course;
Students who succeed in this course;
will be able to discuss basic theories of media and communication,
will be able to discuss and evaluate fundamental research methods that are applied in various theories,
will be able to understand the significance and the role of media in producing social reality and meaning,
will be able to develop a historical perspective of the changing relationship between media and society,
will be able to explain critically the role of media in the society,
will be able to question, criticize and evaluate the media theories,
will be able develop a way of thinking about new media in relation to the mass communication theories.

Course Content

The course covers themes and issues in the field of mass communication including different theoretical perspectives and methodologies of media and communication studies.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Overview of the course
2) Understanding and Evaluating Mass Communication Theory Baran and Davis, pp. 3-21
3) Four Eras of Mass Communication Theory Baran and Davis, pp. 22-41
4) The Rise of Media Industries and Mass Society Theory Baran and Davis, pp. 44-70
5) The Rise of Media Theory In the Age of Propaganda Baran and Davis, pp. 71-94
6) Normative Theories of Mass Communication Limited-Effects Theory Emerges Baran and Davis, pp. 95-99, 116-122, 128-140, 160-164
7) Contemporary Mass Communication Theory I (Critical Theory) Baran and Davis, pp. 198-218
8) Contemporary Mass Communication Theory II (British Cultural Studies) Baran and Davis, pp. 198-218
9) Contemporary Mass Communication Theory II (McLuhanism) Media and Audiences: Uses-and-gratification approach Baran and Davis, pp. 218-225, 228-243
10) Media and Audiences: Reception Studies Agenda-Setting and The Spiral of Silence Baran and Davis, pp. 243-249, 278-293
12) Theories of Media and Society (Symbolic Interactionism, Chicago School, Social Constructionism) Baran and Davis, pp. 298-314
13) Theories of Media and Culture (Frame Analysis, Cultivation Analysis, Social Semiotic Theory) Baran and Davis, pp. 314-337
14) Debates on Communication Theories and Review for the Final

Sources

Course Notes / Textbooks: Stanley J. Baran and Dennis K. Davis, Mass Communication Theory: Foundations, Ferment and Future, Belmont: Thomson, 5th Edition, 2009.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Midterms 2 % 50
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 3 42
Midterms 1 17 17
Final 1 24 24
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media. 2
2) Ability to understand, analyze and evaluate theories, concepts and uses of photography and video. 5
3) Ability to employ theoretical knowledge in the areas of the use of photography and video. 1
4) Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video. 3
5) Ability in problem solving in relation to projects in photography and video. 2
6) Ability to generate innovative responses to particular and novel requirements in photography and video.
7) Understanding and appreciation of the roles and potentials of the image across visual culture 5
8) Ability to communicate distinctively by means of photographic and video images. 3
9) Experience of image post-production processes and ability to develop creative outcomes through this knowledge. 3
10) Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media. 1
11) Ability to understand, analyze and evaluate global, regional and local problematics in visual culture. 5
12) Knowledge of and ability to make a significant contribution to the goals of public communication. 3
13) Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14) Gaining general knowledge about the points of intersection of communication, art and technology.