PRL1112 Theories of Media and Communication IIBahçeşehir UniversityDegree Programs FILM AND TELEVISIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
FILM AND TELEVISION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL1112 Theories of Media and Communication II Spring 3 0 3 5

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s): Dr. Öğr. Üyesi EDA ÖZTÜRK
Prof. Dr. ÇİSİL SOHODOL
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Instructor NEŞE MESUTOĞLU KIRIM
Recommended Optional Program Components: None
Course Objectives: The aim of this course is to provide students with an understanding of the theories of mass media and their relations with society.

Learning Outcomes

The students who have succeeded in this course;
Students who succeed in this course;
will be able to discuss basic theories of media and communication,
will be able to discuss and evaluate fundamental research methods that are applied in various theories,
will be able to understand the significance and the role of media in producing social reality and meaning,
will be able to develop a historical perspective of the changing relationship between media and society,
will be able to explain critically the role of media in the society,
will be able to question, criticize and evaluate the media theories,
will be able develop a way of thinking about new media in relation to the mass communication theories.

Course Content

The course covers themes and issues in the field of mass communication including different theoretical perspectives and methodologies of media and communication studies.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Overview of the course
2) Understanding and Evaluating Mass Communication Theory Baran and Davis, pp. 3-21
3) Four Eras of Mass Communication Theory Baran and Davis, pp. 22-41
4) The Rise of Media Industries and Mass Society Theory Baran and Davis, pp. 44-70
5) The Rise of Media Theory In the Age of Propaganda Baran and Davis, pp. 71-94
6) Normative Theories of Mass Communication Limited-Effects Theory Emerges Baran and Davis, pp. 95-99, 116-122, 128-140, 160-164
7) Contemporary Mass Communication Theory I (Critical Theory) Baran and Davis, pp. 198-218
8) Contemporary Mass Communication Theory II (British Cultural Studies) Baran and Davis, pp. 198-218
9) Contemporary Mass Communication Theory II (McLuhanism) Media and Audiences: Uses-and-gratification approach Baran and Davis, pp. 218-225, 228-243
10) Media and Audiences: Reception Studies Agenda-Setting and The Spiral of Silence Baran and Davis, pp. 243-249, 278-293
12) Theories of Media and Society (Symbolic Interactionism, Chicago School, Social Constructionism) Baran and Davis, pp. 298-314
13) Theories of Media and Culture (Frame Analysis, Cultivation Analysis, Social Semiotic Theory) Baran and Davis, pp. 314-337
14) Debates on Communication Theories and Review for the Final

Sources

Course Notes / Textbooks: Stanley J. Baran and Dennis K. Davis, Mass Communication Theory: Foundations, Ferment and Future, Belmont: Thomson, 5th Edition, 2009.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Midterms 2 % 50
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 3 42
Midterms 1 17 17
Final 1 24 24
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society 4
2) Having comprehensive knowledge regarding different media and branches of art 2
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area 4
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey 2
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product
6) Being able to write a script ready to be shot
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white
12) Having ethical values and a sense of social responsibility 3