PRL1111 Theories of Media and Communication IBahçeşehir UniversityDegree Programs FILM AND TELEVISIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
FILM AND TELEVISION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL1111 Theories of Media and Communication I Fall 3 0 3 5

Basic information

Language of instruction: English
Type of course: Must Course
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Lecturer(s): Dr. Öğr. Üyesi EDA ÖZTÜRK
Instructor SİNEM İNCE
Dr. Öğr. Üyesi ALİ ÇAĞIL ÖMERBAŞ
Prof. Dr. HASAN KEMAL SUHER
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components: None
Course Objectives: This course is designed around three major parts as seen in the session details. In the first few weeks of the course, topics such as the definition of communication, mass communication, mass media, culture, and communication models are discussed. The emphasis is to understand the relationship between mass communication and culture. In the following weeks, the course helps students situate the concepts and theories in relation to their lives as informed citizens and working professionals in a mediated global society, and learn to conduct critical research into and think critically about established categories and hierarchies of power and the role of media in
reinforcing / challenging them.

Learning Outcomes

The students who have succeeded in this course;
To demonstrate an understanding of the fundamental types, purposes, and the relevance of communication;

To define the key terms, theories and concepts related to media studies;

To problematize “media,” by understanding them not as monolithic, but rather a series of Interrelated structures like history, economy, politics and culture;

To describe the various ways that audiences use media in their lives;

To demonstrate an understanding of evolving media technologies and relevant issues and trends;

To historicize and trace how media has become what they are today and their potential futures
To apply key theoretical approaches to historical and contemporary cases.

Course Content

The course covers introductory topics in the field of mass communication including the definitions of communication, mass communication, mass media, and culture, forms of media such as books, newspapers, magazines, film, television, radio, videogames and internet, and finally their supporting industries with an emphasis on public relations and advertising.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) An Overview of the Course Content, Objectives, Learning Methods, and Assignments.
2) -Kültür ve Medya Okuryazarlığı - Sosyal Bilimlerde Diğer Temel Kavramlar
3) Introduction to Mass Communication II Baran, pp. 18-29, 34-42, 47-51
4) Forms of Media: Books Baran, pp. 55-76
5) Forms of Media: Newspapers Baran, pp. 85-101
6) Forms of Media: Magazines Baran, pp. 115-127
7) Forms of Media: Film Baran, pp. 139-160
8) Forms of Media: Radio and Television Baran, pp. 171-179, 194-197, 203-219
9) Forms of Media: Videogames Baran, pp. 237-243
10) Forms of Media: The Internet Baran, pp. 250-253, 261-280
11) Supporting Industries I: Public Relations Baran, pp. 297-314
12) Supporting Industries II: Advertising Baran, pp. 323-346
13) Discussion topics
14) Review for the final exam

Sources

Course Notes / Textbooks:

(1) Baran, Stanley J. (2012) Introduction to Mass Communication: Media Literacy & Culture (7th Edition), New York: McGraw-Hill.

(2) Fiske, J. (1990) Introduction to Communication Studies (2nd Edition), London: Routledge.

(3) Baran, Stanley J. & Davis, Dennis K. (2015) Mass Communication Theory: Foundations, Ferment and Future (7th Edition), Belmont: Thomson.

(4) ADDITTIONAL ARTICLES + VIDEOS + PODCASTS
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 2 % 60
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Homework Assignments 1 3 3
Midterms 1 4 4
Final 1 6 6
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being familiar to the main concepts and methods of the social sciences and the fine arts devoted to understanding the world and the society 3
2) Having comprehensive knowledge regarding different media and branches of art 3
3) Knowing the historical background of audio-visual moving images in the world and in Turkey and keeping pace with the new developments in the area 4
4) Having a good command of the language and the aesthetics of audio-visual moving images in the world and in Turkey 3
5) Being able to create a narrative that could be used in a fiction or a non-fiction audio-visual moving image product
6) Being able to write a script ready to be shot
7) Having the skills to produce the photoboard of a script in hand and to shoot the film using the camera, the lights and other necessary equipment
8) Being able to transfer the footage of a film to the digital medium, to edit and do other post-production operations
9) Being able to create a documentary audio visual moving image from the preliminary sketch stage to shooting, editing and post-production stages
10) Being able to produce an audio visual moving image for television and audio products for radio from preliminary stages through shooting and editing to the post-production stage
11) Being culturally and theoretically equipped to make sense of an audio-visual moving image, to approach it critically with regard to its language and narration and being able to express his/her approach in black and white 4
12) Having ethical values and a sense of social responsibility 3