MOLECULAR BIOLOGY AND GENETICS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4312	IDA-KID Kurumsal İletişim Konuları	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Course Lecturer(s):	Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Recommended Optional Program Components:	None
Course Objectives:	This course aims students to understand the corporate context as it affects the corresponding practice of public relations and the various roles of public relations in supporting the organizations, ranging from employee and investor relations to government, community and customer relations.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the differences and similarities between public relations and corporate communication.
2) Students will be able to identify the meaning of reputation, corporate identity and corporate image.
3) Students will be able to examine the corporate social responsibility campaigns of multinational companies and to compare to the campaigns of Turkish companies.
4) Students will be able to recognize the news items which they read in economy section of newspapers whether a public relations news or just a regular news.
5) Students will have the knowledge about new media, social media and PR 2.0. They can comprehend the effects of new technologies on Public Relations.
6) Students will be able to comprehend the importance of media and media relations for corporation in terms of public relations practices.
7) Students will be able to associate the roles of corporate communication professionals in terms of employee relations and internal relations.
8) Students will be able to evaluate the best practices of corporate public relations.
9) Students can connect the relations between corporate public relations and corporate communication.

Course Content

This course examines the role of public relations within a corporation and its responsibilities in developing and maintaining external and internal relations. This course will consist of lectures, case analyses and discussion.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Culture-Art Communication
3)	International Communication, Leader Communication
4)	Issue Management
5)	Media Relations
6)	Social Media
7)	Sports Communication
8)	Financial Communication
9)	Crisis Management
10)	Event Management
11)	Internal Communication
12)	Social Responsibility, assignment for the final project
13)	Research, Measurement
14)	Review of the semester

Sources

Course Notes / Textbooks:
References:	Paul Argenti (2008) Corporate Communication

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Project	1	% 50
Midterms	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	15	41
Project	11	29
Final	1	4
Total Workload		116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases.	3
2)	Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format.	4
3)	Develop critical, creative and analytical thinking skills.	5
4)	Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish.	3
5)	Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills.	4
6)	Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods.	4
7)	Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills.	3
8)	Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects.	5
9)	Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them.	4
10)	Search and use literature to improve himself/herself and follow recent developments in science and technology.	5
11)	Be aware of the national and international problems in the field and search for solutions.	4