BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MOLECULAR BIOLOGY AND GENETICS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4301 | Bersay İletişim Enstitüsü Proficiency Communication | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ |
| Recommended Optional Program Components: | None |
| Course Objectives: | Students will be provided with general information on different communication subjects and it will be aimed to provide students with a sectoral perspective with discussion. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Students will be be able to understand about the opportunities and problems waiting for communication sector in rapid changing world 2) Students will be able to create communication strategies by taking into consideration needs and opportunities 3) Students will be able to comprehend the importance of communication process in terms of public relations practices. 4) Students will be able to evaluate the best practices of different subjects of public relations |
Course Content
| This course helps the students to analyze and understand how the different approaches put importance and perspective on communication in professional life. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to course | |
| 2) | New Media, New Communication | |
| 3) | Influencer Marketing | |
| 4) | Sports Communication | |
| 5) | Corporate Communication | |
| 6) | Crisis Communication | |
| 7) | Online Communication _ Midterm Exam | |
| 8) | Marketing Communication and Brand Management | |
| 9) | Leader Communication | |
| 10) | Media Communication | |
| 11) | Corporate Social Responsibility | |
| 12) | Topic and Agenda Management | |
| 13) | Financial Communication | |
| 14) | Internal Communication |
Sources
| Course Notes / Textbooks: | Presentations of Bersay |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 50 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 76 |
| Midterms | 1 | 3 |
| Final | 1 | 4 |
| Total Workload | 125 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. | 3 |
| 2) | Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. | 4 |
| 3) | Develop critical, creative and analytical thinking skills. | 5 |
| 4) | Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. | 3 |
| 5) | Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. | 4 |
| 6) | Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. | 4 |
| 7) | Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. | 3 |
| 8) | Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. | 5 |
| 9) | Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. | 4 |
| 10) | Search and use literature to improve himself/herself and follow recent developments in science and technology. | 5 |
| 11) | Be aware of the national and international problems in the field and search for solutions. | 4 |