COP3302 Ajans Press Media Monitoring and CoverageBahçeşehir UniversityDegree Programs MOLECULAR BIOLOGY AND GENETICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MOLECULAR BIOLOGY AND GENETICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP3302 Ajans Press Media Monitoring and Coverage Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. ELİF ENGİN
Course Lecturer(s): Dr. Öğr. Üyesi SELCAN YEŞİLYURT
Assoc. Prof. ELİF ENGİN
Recommended Optional Program Components: None
Course Objectives: This course aims students to be master about the historical development of media monitoring in Turkey and all around the world and to inform the practices of media monitoring in Turkey.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to define the history of media monitoring in Turkey and all around the world.
2) Students will be able to recognize the importance of media monitoring in communication professions.
3) Students will be able to analyze the best practices in media monitoring.
4) Students will be able to identify the different media monitoring areas.
5) Students will have the knowledge about monitoring the media.
6) Students will be able to comprehend the importance of media monitoring in public relations

Course Content

This course compose of theory and practice in media area. Ajans Press is one of the leading media monitoring company of Turkey. Including the CEO of this agency every employee of this company will attend and give lecture different topics about which they are experts.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to media monitoring and analysis
2) Historical development of media monitoring in Turkey and all around the world.
3) Monitoring media for TV
4) Monitoring media for radio
5) Monitoring media for newspaper
6) Field work at Ajans Press
7) Midterm exam
8) Analyzing Turkish newspaper coverage and news
9) Field work at Ajans Press
10) Relationship between democracy, media freedom and monitoring media
11) Analyzing news on television
12) Best practices in media monitoring
13) Discussions about media, news and analyzing media with CEO of Ajans Press
14) Review for final exam

Sources

Course Notes / Textbooks:
References: Critical media analysis : an introduction for media professionals/ Matteo Stocchetti ; Karin Kukkonen

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 2 % 20
Midterms 1 % 30
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 13 3 39
Study Hours Out of Class 13 5 65
Homework Assignments 2 3 6
Midterms 1 4 4
Final 1 6 6
Total Workload 120

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Utilize the wealth of information stored in computer databases to answer basic biological questions and solve problems such as diagnosis and treatment of diseases. 3
2) Acquire an ability to compile and analyze biological information, clearly present and discuss the conclusions, the inferred knowledge and the arguments behind them both in oral and written format. 4
3) Develop critical, creative and analytical thinking skills. 5
4) Develop effective communication skills and have competence in scientific speaking, reading and writing abilities in English and Turkish. 3
5) Gain knowledge of different techniques and methods used in genetics and acquire the relevant laboratory skills. 4
6) Detect biological problems, learn to make hypothesis and solve the hypothesis by using variety of experimental and observational methods. 4
7) Gain knowledge of methods for collecting quantitative and qualitative data and obtain the related skills. 3
8) Conduct research through paying attention to ethics, human values and rights. Pay special attention to confidentiality of information while working with human subjects. 5
9) Obtain basic concepts used in theory and practices of molecular biology and genetics and establish associations between them. 4
10) Search and use literature to improve himself/herself and follow recent developments in science and technology. 5
11) Be aware of the national and international problems in the field and search for solutions. 4