MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS)

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Qualification Requirements and Regulations

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Recognition of Prior Learning

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Occupational Profiles of Graduates

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Access to Further Studies

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Program Outcomes

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Courses

ISL5301 Research Methods and Ethics

PIH5014 Strategic Management of Public Relations

PIH5117 Mass Communication Theories and Persuasion Psychology

PIH5887 Seminar

PIH5888-1 Thesis

PIH5888-2 Thesis

Departmental Elective

ISL5110 Organizational Behavior ISL5292 Integrated Marketing Communication MAR5104 Sustainable Marketing PAZ5111 Service Marketing and Management PIH5006 Brand Management and Communication PIH5007 Effective Storytelling in Institutions PIH5008 Public Relations and Reputation Management PIH5009 Social Campaigns PIH5010 Persuasion and Communication Psychology PIH5015 Communication Theories PIH5103 Cases in Public Relations PIH5113 Crisis Communication PIH5201 Consumer Behavior and Marketing Strategies REK5207 Fundamental Principles of Marketing REK5216 Digital Communication REK5301 Creativity in Marketing Communication REK5303 Brand Researches

GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5301	Research Methods and Ethics		3	0	3	9
PIH5117	Mass Communication Theories and Persuasion Psychology		3	0	3	9
Departmental Elective					3	6
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5110 Organizational Behavior 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 MAR5104 Sustainable Marketing 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	6
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5110 Organizational Behavior 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 MAR5104 Sustainable Marketing 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Total						30

2. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
PIH5014	Strategic Management of Public Relations		3	0	3	8
Departmental Elective					3	7
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5110 Organizational Behavior 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 MAR5104 Sustainable Marketing 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	8
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5110 Organizational Behavior 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 MAR5104 Sustainable Marketing 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	7
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS ISL5110 Organizational Behavior 3 0 3 8 ISL5292 Integrated Marketing Communication 3 0 3 8 MAR5104 Sustainable Marketing 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PIH5006 Brand Management and Communication 3 0 3 8 PIH5007 Effective Storytelling in Institutions 3 0 3 8 PIH5008 Public Relations and Reputation Management 3 0 3 8 PIH5009 Social Campaigns 3 0 3 14 PIH5010 Persuasion and Communication Psychology 3 0 3 8 PIH5015 Communication Theories 3 0 3 8 PIH5103 Cases in Public Relations 3 0 3 8 PIH5113 Crisis Communication 3 0 3 8 PIH5201 Consumer Behavior and Marketing Strategies 3 0 3 8 REK5207 Fundamental Principles of Marketing 3 0 3 14 REK5216 Digital Communication 3 0 3 7 REK5301 Creativity in Marketing Communication 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Total						30

3. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
PIH5887	Seminar	☑	0	0	0	10
PIH5888-1	Thesis		0	0	0	20
Total						30

4. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
PIH5888-2	Thesis	☑	0	0	0	30
Total						30

Program Director (or Equivalent)

MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS) - GRADUATE SCHOOL