| MARKETING COMMUNICATIONS AND PUBLIC RELATIONS (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5887 | Seminar | Fall | 0 | 0 | 0 | 10 |
| Prerequisites: |
|
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | This course is designed to provide students with an introduction to general theoretical perspectives and related theories used by researchers in the field of communication and public relations. Through readings, student-facilitated discussions, presentations, exercises, and instructor lectures, students will gain a firm understanding of how theory helps us to understand communication phenomenon in public relations. |
|
The students who have succeeded in this course; 1. Be able to interpret and criticize scientific contents 2. Be able to discuss the main components of a variety of communication theories. 3. Be able to apply theoretical principles to “real world” situations, interactions, and messages. 4. Learn to apply course material (to improve thinking, problem-solving, decision-making, and to further research) 5. Critically analyze and interpret the theories in public relations field of study. |
| In this course students will analyze the theories, schools and approaches in the field of communication and specifically public relations, from past to present. Accordingly, they will be able to think and comment fully on the present communication processes while mass communication being in the first place. |
| Week | Subject | Related Preparation | |
| 1) | |||
| 2) | |||
| 3) | |||
| 4) | |||
| 5) | |||
| 6) | |||
| 7) | |||
| 8) | |||
| 9) | |||
| 10) | |||
| 11) | |||
| 12) | |||
| 13) | |||
| 14) | |||
| Course Notes: | Public Relations: Critical Debates and Contemporary Practice, J. L'etang & M. Pieczka, Routledge, 2006. Communication Theories, John R. Baldwin, Stephen D. Perry, Mary Anne Moffitt, Pearson, 2004. Şermin Tekinalp ve Ruhdan Uzun, İletişim Araştırmaları ve Kuramları, Derin Yayınları, 2004. Communication Studies: The Essential Resource, Andrew Beck, Peter Bennett ve Peter Wall, Routledge, 2004. İletişim Modelleri, Denis Mcquail ve Sven Windahl, İmge Kitabevi. |
| References: | Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism), Stanley J. Baran, Dennis K. Davis, 2011. İletişim Kuramları:Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Werner J. Severin, James W. Tankard, Wr., Çev.:Doç.Dr.Ali Atıf Bir, Araş.Gr.N.Serdar Sever, Anadolu Üniversitesi Yayınları, Eskişehir, 1994. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 12 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 170 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 3 | 15 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | 6 | 30 | |
| Jury | |||
| Final | |||
| Total Workload | 257 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |