MARKETING (TURKISH, THESIS, GÖZTEPE)

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Qualification Requirements and Regulations

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Recognition of Prior Learning

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Occupational Profiles of Graduates

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Access to Further Studies

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Program Outcomes

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Courses

ISL5205 Marketing Strategies

ISL5253 Consumer Behavior

ISL5301 Research Methods and Ethics

ISL5886-1 Thesis

ISL5886-2 Thesis

ISL5887 Seminar

Departmental Elective

EKO5001 Management Economics ISL5164 Strategies for Multinational Companies ISL5170 Industry 4.0 and Digital Transformation ISL5252 Brand Communication and Strategic Brand Management ISL5254 Customer Relations Management and Database Marketing ISL5296 Global Marketing ISL5331 Business Life State Relations ISL5358 Digital Business Management ISL5511 Financial Management ISL5631 Current Topics on Turkish Economy ISL5926 Current Approaches in Business and Management ISL5972 Noromarketing KOB5503 Customer Relations and Sales Management PAZ5111 Service Marketing and Management PAZ5904 Current Issues in Marketing REK5303 Brand Researches

GE-Elective

Course Structure Diagram with Credits

1. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5205	Marketing Strategies		3	0	3	8
ISL5301	Research Methods and Ethics		3	0	3	9
Departmental Elective					3	7
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS EKO5001 Management Economics 3 0 3 8 ISL5164 Strategies for Multinational Companies 3 0 3 7 ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5252 Brand Communication and Strategic Brand Management 3 0 3 9 ISL5254 Customer Relations Management and Database Marketing 3 0 3 8 ISL5296 Global Marketing 3 0 3 8 ISL5331 Business Life State Relations 3 0 3 8 ISL5358 Digital Business Management 3 0 3 8 ISL5511 Financial Management 3 0 3 7 ISL5631 Current Topics on Turkish Economy 3 0 3 8 ISL5926 Current Approaches in Business and Management 3 0 3 8 ISL5972 Noromarketing 3 0 3 8 KOB5503 Customer Relations and Sales Management 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PAZ5904 Current Issues in Marketing 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	6
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS EKO5001 Management Economics 3 0 3 8 ISL5164 Strategies for Multinational Companies 3 0 3 7 ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5252 Brand Communication and Strategic Brand Management 3 0 3 9 ISL5254 Customer Relations Management and Database Marketing 3 0 3 8 ISL5296 Global Marketing 3 0 3 8 ISL5331 Business Life State Relations 3 0 3 8 ISL5358 Digital Business Management 3 0 3 8 ISL5511 Financial Management 3 0 3 7 ISL5631 Current Topics on Turkish Economy 3 0 3 8 ISL5926 Current Approaches in Business and Management 3 0 3 8 ISL5972 Noromarketing 3 0 3 8 KOB5503 Customer Relations and Sales Management 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PAZ5904 Current Issues in Marketing 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Total						30

2. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5253	Consumer Behavior		3	0	3	7
Departmental Elective					3	8
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS EKO5001 Management Economics 3 0 3 8 ISL5164 Strategies for Multinational Companies 3 0 3 7 ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5252 Brand Communication and Strategic Brand Management 3 0 3 9 ISL5254 Customer Relations Management and Database Marketing 3 0 3 8 ISL5296 Global Marketing 3 0 3 8 ISL5331 Business Life State Relations 3 0 3 8 ISL5358 Digital Business Management 3 0 3 8 ISL5511 Financial Management 3 0 3 7 ISL5631 Current Topics on Turkish Economy 3 0 3 8 ISL5926 Current Approaches in Business and Management 3 0 3 8 ISL5972 Noromarketing 3 0 3 8 KOB5503 Customer Relations and Sales Management 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PAZ5904 Current Issues in Marketing 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	7
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS EKO5001 Management Economics 3 0 3 8 ISL5164 Strategies for Multinational Companies 3 0 3 7 ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5252 Brand Communication and Strategic Brand Management 3 0 3 9 ISL5254 Customer Relations Management and Database Marketing 3 0 3 8 ISL5296 Global Marketing 3 0 3 8 ISL5331 Business Life State Relations 3 0 3 8 ISL5358 Digital Business Management 3 0 3 8 ISL5511 Financial Management 3 0 3 7 ISL5631 Current Topics on Turkish Economy 3 0 3 8 ISL5926 Current Approaches in Business and Management 3 0 3 8 ISL5972 Noromarketing 3 0 3 8 KOB5503 Customer Relations and Sales Management 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PAZ5904 Current Issues in Marketing 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Departmental Elective					3	8
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS EKO5001 Management Economics 3 0 3 8 ISL5164 Strategies for Multinational Companies 3 0 3 7 ISL5170 Industry 4.0 and Digital Transformation 3 0 3 8 ISL5252 Brand Communication and Strategic Brand Management 3 0 3 9 ISL5254 Customer Relations Management and Database Marketing 3 0 3 8 ISL5296 Global Marketing 3 0 3 8 ISL5331 Business Life State Relations 3 0 3 8 ISL5358 Digital Business Management 3 0 3 8 ISL5511 Financial Management 3 0 3 7 ISL5631 Current Topics on Turkish Economy 3 0 3 8 ISL5926 Current Approaches in Business and Management 3 0 3 8 ISL5972 Noromarketing 3 0 3 8 KOB5503 Customer Relations and Sales Management 3 0 3 8 PAZ5111 Service Marketing and Management 3 0 3 8 PAZ5904 Current Issues in Marketing 3 0 3 8 REK5303 Brand Researches 3 0 3 8
Total						30

3. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5886-1	Thesis		0	0	0	20
ISL5887	Seminar	☑	0	0	0	10
Total						30

4. Semester
Course Code	Course Name	Prerequisites	Theoretical	Practical	Credit	ECTS
ISL5886-2	Thesis	☑	0	0	0	30
Total						30

Program Director (or Equivalent)

MARKETING (TURKISH, THESIS, GÖZTEPE) - GRADUATE SCHOOL