MARKETING (TURKISH, THESIS, GÖZTEPE) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5254 | Customer Relations Management and Database Marketing | Fall Spring |
3 | 0 | 3 | 8 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM Prof. Dr. YAMAN ÖZTEK Instructor FAHRİ EMRE REÇBER Assoc. Prof. METEHAN TOLON Assoc. Prof. FAZLI YILDIRIM |
Course Objectives: | The objective of this course is to understand the importance of CRM, how it is valuable for strategic marketing planning and having a vision for creative communicating with the customers. |
The students who have succeeded in this course; The students who succeeded in this course; will be able to define the role that CRM plays in modern managerial decision will be able to evaluate CRM strategies in Sales, Marketing and Customer Service Contexts will be able to explain the view of the organization of business and its integration with CRM |
This course covers topics related with customer relationship management .During the courses its targeted to discuss the basic techniques to develop CRM hence the profitability of organizations. Courses wil cover basic concepts of CRM, information technology for CRM, managing CRM and future of CRM for new millennium. |
Week | Subject | Related Preparation | |
1) | Basic Concepts in Customer Relationship Management | Weekly Reading | |
2) | CRM Value Chain | Weekly Reading | |
3) | IT for CRM | Weekly Reading | |
4) | Case Analysis | Weekly Reading | |
5) | Customer Portfolio Analysis | Weekly Reading | |
6) | Building a Customer Database | Weekly Reading | |
7) | Midterm | None | |
8) | Creating and Managing Networks | Weekly Reading | |
9) | Creating Value for Customers | Weekly Reading | |
10) | Case Analysis | Weekly Reading | |
11) | Integrating CRM Strategies | Weekly Reading | |
12) | Organizing for Customer Relationship Management | Weekly Reading | |
13) | The Future of CRM | Weekly Reading | |
14) | Review of the Semester | Weekly Reading |
Course Notes: | Müşteri İlişkileri yönetimi ile ilgili akademik makaleler ve web siteleri. |
References: | Journals interested in customer relationship management and websites. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Laboratory | 0 | % 0 |
Application | 0 | % 0 |
Field Work | 0 | % 0 |
Special Course Internship (Work Placement) | 0 | % 0 |
Quizzes | 0 | % 0 |
Homework Assignments | 1 | % 10 |
Presentation | 0 | % 0 |
Project | 0 | % 0 |
Seminar | 0 | % 0 |
Midterms | 1 | % 30 |
Preliminary Jury | 0 | % 0 |
Final | 1 | % 50 |
Paper Submission | 0 | % 0 |
Jury | 0 | % 0 |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 13 | 39 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 13 | 78 | |
Presentations / Seminar | 1 | 2 | |
Project | |||
Homework Assignments | 11 | 33 | |
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 3 | |
Paper Submission | |||
Jury | |||
Final | 1 | 3 | |
Total Workload | 200 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |