Week |
Subject |
Related Preparation |
1) |
Mainstream Issues in Video Production |
|
2) |
Effects of Technology and change in video media. |
Weekly readings will be assigned. |
3) |
Issues of Video-Art I: Body (Femininity) |
Weekly readings will be assigned. |
4) |
Issues of Video-Art II: Body (Masculinity, Homosexuality) |
Weekly readings will be assigned. |
5) |
Issues of Video-Art III: Identity (Class. Ethnicity. Race) |
Assignmet 1 |
6) |
Review for midterm exam |
Weekly readings will be assigned. |
7) |
Issues of Video Art IV: Self (Amateurism, Video Confession) |
Assignmet 2 |
8) |
Video Art on Television |
Weekly readings will be assigned. |
9) |
Video Art on Digital Age and Interactivity |
Weekly readings will be assigned. |
10) |
Issues of Video Art: Reconstruction of the past (Found Footages, Appropriation and their ethical issues) |
Assignment 3 |
11) |
Video out of Screen: Video Intallations and Video Sculpture |
Weekly readings will be assigned. |
12) |
Ideas for Final Projects |
Weekly readings will be assigned. |
13) |
Preparation for Final Projects |
Working on the final project. |
14) |
Assessment for final projects |
Working on the final project. |
Course Notes / Textbooks: |
1. Elwes, C. (2005). Video art a guided tour. London New York London New York: I.B. Tauris In Association with University of the Arts In the United States of America and in Canada distributed by Palgrave Macmillan.
2. Fifer, S. & Hall, D. (1990). Illuminating video : an essential guide to video art. New York, N.Y: Aperture in association with the Bay Area Video Coalition. |
References: |
1. Rees, A. (1999). A history of experimental film and video : from canonical avant-garde to contemporary British practice. London: BFI Publishing.
2. Renov, M. & Suderburg, E. (1996). Resolutions : contemporary video practices. Minneapolis, Minn: University of Minnesota Press.
|
|
Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|