BUSINESS ADMINISTRATION (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3344	Fashion Photography	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DELIZIA FLACCAVENTO
Recommended Optional Program Components:	None
Course Objectives:	This course aims at introducing the basic concepts of fashion photography.

Learning Outcomes

The students who have succeeded in this course;
1. Understand fashion photography genre within its historical context.
2. Identify different styles and types in fashion photography.
3. Analyze the agents of fashion industry that are related to photographic practices.
4. Develop techniques for working collaboratively with the agents of this specific industry.
5. Gain ability to practice fashion photography in studio and on location.
6. Show dexterity in the use of formal issues of fashion photography.
7. Analyze local needs of the local fashion market.

Course Content

It offers practices that combine fashion and photography in outdoor and studio shootings. And it provides basic information on the functioning of the fashion industry and major brands. All these topics will be studied with examples from all over the world. Digital workflow, lighting, styling, make-up and use of accessories will be introduced and exemplified by the works of notable fashion photographers.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Recent history of fashion photography. The relationship between advertising and fashion photography. Comparing the situation in Turkey and in the world. Documentary film screening: Richard Avedon.
2)	Fashion photographers and brands in Turkey. Digital and printed examples.	Working on the assignments.
3)	The difference between the product and its image in fashion photography. Documentary film screening: Helmut Newton.	Working on the assignments.
4)	Assignment evaluation. Basic technical information. Using camera and equipment, lighting methods.	Working on the assignments.
5)	Assignment evaluation. The crew and the model in fashion photography. Styling, hair, make-up and composition.	Working on the assignments.
6)	Practice session in the studio.	Working on the assignments.
7)	System, history and technique in fashion. Digital retouch in Photoshop.	Working on the assignments.
8)	Assignment evaluation. Portrait in fashion photography. Documentary film screening: Annie Leibowitz.	Working on the assignments.
9)	Guest photographer.	Working on the assignments.
10)	Backstage and outdoor choices. Challenges, production and preparation.	Working on the assignments.
11)	Practice session in the outdoors.	Working on the assignments.
12)	Assignment evaluation. Documentary film screening: Masters of Photography.	Working on the assignments.
13)	Guest photographer and styler.	Working on the assignments.
14)	Discussion about final projects.	Working on the final project.

Sources

Course Notes / Textbooks:	Will be given weekly. And a reading list will be announced according to the student profile.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	3	39
Homework Assignments	4	8	32
Midterms	1	1	1
Final	1	1	1
Total Workload			129

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical business management knowledge on business life.
2)	He/she uses business management function and applies and follows new management technics.
3)	He/she performs legal responsibilities of business, follows and applies legislation.
4)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.
5)	He/she determines, analyses and solves problems that appear in vocational applications.
6)	He/she manages business finance, analyses business financial situation, and solves financial problems.
7)	He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims.
8)	He/she can understand production and marketing functions as a whole, applies new production and marketing techniques.
9)	He/she calculates cost, makes entry, prepares and interprets financial statements.
10)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
11)	He/she follows and applies vocational current and economic developments in national and international area.	2