Week |
Subject |
Related Preparation |
1) |
Recent history of fashion photography. The relationship between advertising and fashion photography. Comparing the situation in Turkey and in the world. Documentary film screening: Richard Avedon.
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2) |
Fashion photographers and brands in Turkey. Digital and printed examples.
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Working on the assignments. |
3) |
The difference between the product and its image in fashion photography. Documentary film screening: Helmut Newton.
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Working on the assignments. |
4) |
Assignment evaluation. Basic technical information. Using camera and equipment, lighting methods.
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Working on the assignments.
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5) |
Assignment evaluation. The crew and the model in fashion photography. Styling, hair, make-up and composition. |
Working on the assignments.
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6) |
Practice session in the studio.
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Working on the assignments.
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7) |
System, history and technique in fashion. Digital retouch in Photoshop.
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Working on the assignments. |
8) |
Assignment evaluation. Portrait in fashion photography. Documentary film screening: Annie Leibowitz. |
Working on the assignments.
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9) |
Guest photographer.
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Working on the assignments. |
10) |
Backstage and outdoor choices. Challenges, production and preparation.
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Working on the assignments. |
11) |
Practice session in the outdoors.
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Working on the assignments. |
12) |
Assignment evaluation. Documentary film screening: Masters of Photography. |
Working on the assignments.
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13) |
Guest photographer and styler.
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Working on the assignments.
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14) |
Discussion about final projects.
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Working on the final project.
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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