Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
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13) |
The Online Media Room |
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14) |
Search Engine Marketing |
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Program Outcomes |
Level of Contribution |
1) |
To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. |
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2) |
To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. |
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3) |
To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. |
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4) |
To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. |
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5) |
To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. |
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6) |
To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. |
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7) |
To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. |
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8) |
To have the competency to carry out the accountancy related to banking and insurance. |
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9) |
To have the competency to build effective customer relations and to have effective communication and persuasion skills. |
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10) |
To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |
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