BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| COMPUTER PROGRAMMING (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4644 | Social Media Management and Content Analysis | Spring Fall |
3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Associate (Short Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. Upon completion of this course students will have stong grasp of new tools in social media and be able to leverage those tools to advance their goals. |
Learning Outcomes
|
The students who have succeeded in this course; - Identify key tools used in social media today - Create, optimize and promote personel or business profiles online - Learn how to use social media to stay up-to date on information and news - Discuss and explain the opportunities and uses that social media offer - Label and explain all elements of the major social media networks - Learn how to use media elements to attract more visitors |
Course Content
| The content of the course is the use of all tools of social media and social media content with advertising |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | The New Rules of Marketing and PR | Reading the pages between 15-24 of main course book. |
| 2) | Reaching the Buyers Directly | Reading the pages between 25-35 of the main course book. |
| 3) | Social Media and Targeted Audience | Reading the pages between 37-54 of the main course book. |
| 4) | Blogs: Blogs, Blogging and Bloggers | Reading the pages between 57-74 of the main course book. |
| 5) | Audio and Video Drive Action | Reading the pages between 75-85 of the main course book. |
| 6) | The New Rules of New Releases | Reading the pages between 87-93 of the main course book. |
| 7) | Midterm Exam and Going Viral | Studying the subjects of first 6 weeks, reading the pages between 95-106 of the main course book. |
| 8) | The Content-Rich Websites | Reading the pages between 111-118 of the main course book. |
| 9) | How to Create at Social Media? | Reading the pages between 179-184 of the main course book. |
| 10) | How Web Content Influences the Buying Process | Reading the pages between 187-196 of the main course book. |
| 11) | Group Presentations About Web Contents / Mobile Marketing | Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
| 12) | Social Networking Sites and Marketing | |
| 13) | The Online Media Room | |
| 14) | Search Engine Marketing |
Sources
| Course Notes / Textbooks: | The New Rules of Marketing & PR (David Meerman Scott) |
| References: | Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Ann Handley & C. C. Chapman |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 20 |
| Midterms | 1 | % 20 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 15 | 5 | 75 |
| Homework Assignments | 1 | 5 | 5 |
| Midterms | 1 | 4 | 4 |
| Final | 1 | 4 | 4 |
| Total Workload | 130 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Students will have knowledge of fundemantals of mathemetaics and phsics | |
| 2) | Students will have konowledge of relevant software and hardware requirements in the office environment | |
| 3) | Having the ability to define and explain the fundemental concepts, principles and essentilas of software and having the ability to develop software. | |
| 4) | Having the ability to use tools, machines and having the ability to recognize and diagnose problems in the related computer fields. | |
| 5) | Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. | |
| 6) | Having the ability to setup,diagnose and maintanance of databases | |
| 7) | Having the ability to design graphical animations for desktop applications and internet programming. | |
| 8) | Having the ability to develop and control internet projects | |
| 9) | Having the ability to develop group projects, team work, software and hardware projects | |
| 10) | Having the ability to set up,diagnose operating systems and network systems |