| Week |
Subject |
Related Preparation |
| 1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
| 2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
| 3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
| 4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
| 5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
| 6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
| 7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
| 8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
| 9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
| 10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
| 11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
| 12) |
Social Networking Sites and Marketing |
|
| 13) |
The Online Media Room |
|
| 14) |
Search Engine Marketing |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
|
|
| 2) |
Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.
|
2 |
| 3) |
Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.
|
3 |
| 4) |
Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
|
|
| 5) |
Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.
|
3 |
| 6) |
Ability to work effectively within and multi-disciplinary teams; individual study skills.
|
2 |
| 7) |
Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
|
|
| 8) |
Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
|
|
| 9) |
To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
|
|
| 10) |
Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
|
|
| 11) |
Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.
|
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
