Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
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13) |
The Online Media Room |
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14) |
Search Engine Marketing |
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Program Outcomes |
Level of Contribution |
1) |
Create design oriented application for the visual communication design field. |
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2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
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3) |
Qualify in design directing through analysis and design processes. |
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4) |
Display creative thinking, approach and production process skills. |
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5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
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6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
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7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
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8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
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9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
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10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
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11) |
Perform necessary time management in order to complete a visual communication design project. |
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12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
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13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
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14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
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