Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
|
13) |
The Online Media Room |
|
14) |
Search Engine Marketing |
|
|
Program Outcomes |
Level of Contribution |
1) |
To correctly identify the problems and to be able to ask the correct questions |
|
2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
|
3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
|
4) |
To be fully prepared for a graduate study |
2 |
5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
|
6) |
To understand the components of logistics as well as the importance of the coordination among these components.
|
|
7) |
To know the necessary ingredients for improving the productivity in business life |
|
8) |
To think innovatively and creatively in complex situations |
4 |
9) |
To act and think both regionally and internationally |
|
10) |
To understand the demands and particular questions of globalization |
|
11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
|
12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
13) |
To acquire leadership qualities but also to know how to be a team member |
|
14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
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