| Week |
Subject |
Related Preparation |
| 1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
| 2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
| 3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
| 4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
| 5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
| 6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
| 7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
| 8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
| 9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
| 10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
| 11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
| 12) |
Social Networking Sites and Marketing |
|
| 13) |
The Online Media Room |
|
| 14) |
Search Engine Marketing |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. |
3 |
| 2) |
Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. |
2 |
| 3) |
Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. |
1 |
| 4) |
Analyze the interventions of politics to the economics and vice versa. |
3 |
| 5) |
Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. |
2 |
| 6) |
Understand current and new economic events and how the new approaches to the economics are formed and evaluating. |
2 |
| 7) |
Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. |
3 |
| 8) |
Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. |
2 |
| 9) |
Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. |
2 |
| 10) |
Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
