Week |
Subject |
Related Preparation |
1) |
The New Rules of Marketing and PR |
Reading the pages between 15-24 of main course book. |
2) |
Reaching the Buyers Directly |
Reading the pages between 25-35 of the main course book. |
3) |
Social Media and Targeted Audience |
Reading the pages between 37-54 of the main course book. |
4) |
Blogs:
Blogs, Blogging and Bloggers |
Reading the pages between 57-74 of the main course book. |
5) |
Audio and Video Drive Action |
Reading the pages between 75-85 of the main course book. |
6) |
The New Rules of New Releases |
Reading the pages between 87-93 of the main course book. |
7) |
Midterm Exam and
Going Viral |
Studying the subjects of first 6 weeks,
reading the pages between 95-106 of the main course book. |
8) |
The Content-Rich Websites |
Reading the pages between 111-118 of the main course book. |
9) |
How to Create at Social Media? |
Reading the pages between 179-184 of the main course book. |
10) |
How Web Content Influences the Buying Process |
Reading the pages between 187-196 of the main course book. |
11) |
Group Presentations About Web Contents /
Mobile Marketing |
Preparing presentation about last week's topic by creating groups, and reading the pages between 203-210 of the main course book. |
12) |
Social Networking Sites and Marketing |
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13) |
The Online Media Room |
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14) |
Search Engine Marketing |
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Program Outcomes |
Level of Contribution |
1) |
As a world citizen, she is aware of global economic, political, social and ecological developments and trends. |
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2) |
He/she is equipped to closely follow the technological progress required by global and local dynamics and to continue learning. |
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3) |
Absorbs basic economic principles and analysis methods and uses them to evaluate daily events. |
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4) |
Uses quantitative and statistical tools to identify economic problems, analyze them, and share their findings with relevant stakeholders. |
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5) |
Understands the decision-making stages of economic units under existing constraints and incentives, examines the interactions and possible future effects of these decisions. |
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6) |
Comprehends new ways of doing business using digital technologies. and new market structures. |
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7) |
Takes critical approach to economic and social problems and develops analytical solutions. |
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8) |
Has the necessary mathematical equipment to produce analytical solutions and use quantitative research methods. |
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9) |
In the works he/she contributes, observes individual and social welfare together and with an ethical perspective. |
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10) |
Deals with economic problems with an interdisciplinary approach and seeks solutions by making use of different disciplines. |
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11) |
Generates original and innovative ideas in the works she/he contributes as part of a team. |
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