Week |
Subject |
Related Preparation |
1) |
Social Networks and Leaderboards |
Reading the pages between 45-62 of the main course book. |
1) |
Introduction: Game Mechanics |
Reading the pages between 9-28 of the main course book. |
2) |
Passive Play |
Reading the pages between 31-43 of the main course book. |
4) |
Funware Mechanics: Points and Beyond |
Reading the pages between 65-91 of the main course book.
|
5) |
Prizes and Games of Chance |
Reading the pages between 91-108 of the main course book.
|
6) |
Multiplayer Games |
Reading the pages between 117-123 of the main course book. |
7) |
Midterm Exam |
|
8) |
Know Thy Player |
Reading the pages between 141-161 of the main course book. |
9) |
The Future of the Gamers: Generation G |
Reading the pages between 161-177 of the main course book. |
10) |
Licesing and Product Placement |
Reading the pages between 173-199 of the recomended book. |
11) |
Motivating Sales With Funware |
Reading the pages between 181-194 of the main course book. |
12) |
Games in Business |
Reading the pages between 197-202 of the main course book. |
13) |
Ethical Issues About Advergames |
Reading the pages between 223-230 of the recomended book. |
14) |
Anti-Advergame |
Reading the pages between 223-230 of the recomended book. |
Course Notes / Textbooks: |
"Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests"
Gabe Zichermann, Joselin Linder
"Advergaming and In-Game Advertising: An Approach to the next Generation of Advertising"
Gerald Marolf |
References: |
Bellman, S., Kemp, A., Haddad, H., & Varan, D. (2014). The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. Computers in Human Behavior, 32, 276-283.
Terlutter, R., & Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of advertising, 42(2-3), 95-112.
Moore, E. S. (2006). It's child's play: Advergaming and the online marketing of food to children. Henry J. Kaiser Family Foundation.
Marolf, G. (2007). Advergaming and in-game advertising: An approach to the next generation of advertising. Vdm Verlag.
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|
Program Outcomes |
Level of Contribution |
1) |
To have knowledge about logistics operations and the basic legislation |
|
2) |
To have knowledge about the politics, corporations and the developments in logistics. |
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3) |
To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. |
|
4) |
To have knowledge about the documents that are used in logistics and how to prepare them. |
|
5) |
To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. |
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6) |
To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. |
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7) |
To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. |
|
8) |
To be involved in communication network in logistics sector and follow the developments. |
2 |
9) |
To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. |
|
10) |
To have the basic knowledge about foreign trade and customs legislation. |
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11) |
To have knowledge about relationship between foreign trade and logistics management. |
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12) |
To have basic knowledge in at least one foreign language. |
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13) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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