ADV4640 Mobile AdvertisingBahçeşehir UniversityDegree Programs MATHEMATICSGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MATHEMATICS
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4640 Mobile Advertising Fall 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Course Lecturer(s): Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide the basics of mobile advertising and terminology surrounding it.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;

1- Gain competency in basic mobile advertising terminology.
2- Recognize the components of the mobile advertising ecosystem.
3- Understand the functioning of mobile advertising.
4- Identify different mobile advertising outlets.
5- Gain knowledge of mobile advertising strategy and measurement.
6- Recognize the drivers for current digital consumers and their implications for mobile advertising.
7- Understand how the interactive/digital advertising industry is evolving, adapting to, and morphing within the Internet

Course Content

This course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course
2) Definition and scope of digital – Part 1 Selected reading from the course book.
3) Definition and scope of digital – Part 2 Selected reading from the course book.
4) Players of digital advertising – Part 1 Selected reading from the course book.
5) Players of digital advertising – Part 2 Selected reading from the course book.
6) Mobile Advertising in a nutshe Selected reading from the course book.
7) Digital advertising channels & tools Selected reading from the course book.
8) Presentations
9) Presentations
10) Digital advertising measurement tools & KPI’s Selected reading from the course book.
11) Digital media planning and measurement Selected reading from the course book.
12) Digital strategy planning – Part 1 Selected reading from the course book.
13) Digital strategy planning – Part 2 Selected reading from the course book.
14) Final review before final exam. Selected readings from the course book.

Sources

Course Notes / Textbooks: The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Digital Marketing Strategy, Implementation and Practice – Dace Chaffey The best digital marketing campaigns in the world: mastering the art of customer engagement – 2014
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital
Internet Marketing Essentials
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook
Commercial Communication in the Digital Age
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 20
Midterms 1 % 35
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Presentations / Seminar 1 4 4
Midterms 1 4 4
Final 1 4 4
Total Workload 138

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics
2) To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods,
3) To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials,
4) To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself, 4
5) To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way,
6) To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
7) To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement,
8) To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense, 4
9) By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere,
10) To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning,
11) To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school,
12) To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively.