Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
To have knowledge about logistics operations and the basic legislation |
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2) |
To have knowledge about the politics, corporations and the developments in logistics. |
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3) |
To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. |
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4) |
To have knowledge about the documents that are used in logistics and how to prepare them. |
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5) |
To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. |
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6) |
To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. |
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7) |
To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. |
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8) |
To be involved in communication network in logistics sector and follow the developments. |
2 |
9) |
To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. |
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10) |
To have the basic knowledge about foreign trade and customs legislation. |
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11) |
To have knowledge about relationship between foreign trade and logistics management. |
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12) |
To have basic knowledge in at least one foreign language. |
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13) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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