Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
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8) |
Word of Mouse and Mobile Advertising |
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9) |
Advergame and Microsites |
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10) |
3. homework critics and general rewiev. |
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11) |
Digital Marketing Communication concept.
Advergame and Microsites
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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13) |
Case studies: Classical advertising & digital advertising. |
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14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
To improve fundamental computer knowledge, to encourage students using office and package programs. |
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2) |
Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials. |
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3) |
Ability to recognize general structures of machine equipments and the features of shaping |
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4) |
Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge. |
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5) |
Ability to draw assembly and auxilary devices as well as to draw whole or details of a system. |
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6) |
Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench. |
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7) |
Ability to do computer aided design and write program on digital benches. |
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8) |
Ability to prepare project report, follow up project process and implement projects. |
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9) |
ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits. |
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10) |
Ability to understand the electric motors principles and AC-DC analysis |
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11) |
Ability to gain a dominaion on visual programming |
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12) |
Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. |
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